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1. Parties: Identifies and provides full details of the Principal and Agent, including registration numbers and addresses
2. Background: Explains the context of the appointment and the Principal's business
3. Definitions and Interpretation: Defines key terms used in the agreement and sets out interpretation rules
4. Appointment and Scope: Establishes the agency relationship and defines its scope, territory, and whether exclusive or non-exclusive
5. Term: Specifies the duration of the appointment and any renewal provisions
6. Agent's Rights and Obligations: Details the authority and duties of the Agent, including sales targets and reporting requirements
7. Principal's Rights and Obligations: Outlines the Principal's commitments, support, and obligations to the Agent
8. Commission and Payment Terms: Specifies commission rates, calculation methods, payment schedules, and expenses policy
9. Intellectual Property: Covers usage rights for trademarks, logos, and other IP during the agency
10. Confidentiality: Defines confidential information and protection obligations
11. Compliance with Laws: Requires compliance with Malaysian laws and regulations
12. Termination: Sets out grounds and procedures for termination
13. Post-Termination: Describes obligations and rights after termination
14. Governing Law and Dispute Resolution: Specifies Malaysian law as governing law and details dispute resolution procedures
15. General Provisions: Contains standard boilerplate clauses including notices, amendment process, and severability
1. Non-Competition: Include when restricting Agent from representing competing products/services
2. Performance Targets: Include when setting specific sales or performance targets for the Agent
3. Training and Support: Include when Principal provides specific training or support programs
4. Insurance: Include when requiring specific insurance coverage from the Agent
5. Bank Guarantee: Include when requiring financial security from the Agent
6. Data Protection: Include when personal data processing is involved
7. Force Majeure: Include when specific force majeure provisions are needed beyond standard provisions
8. Sub-Agents: Include when Agent is permitted to appoint sub-agents
9. Marketing and Promotion: Include when specific marketing obligations are required
1. Territory Definition: Detailed description of the geographical area covered by the agency
2. Products/Services: Comprehensive list of products or services covered by the agency
3. Commission Structure: Detailed breakdown of commission rates and calculation methods
4. Performance Metrics: Specific KPIs and performance measurement criteria
5. Reporting Templates: Standard forms for regular reporting requirements
6. Trademark Usage Guidelines: Guidelines for use of Principal's trademarks and branding
7. Operating Procedures: Detailed procedures for day-to-day operations
8. Contact Details: Key contact persons and escalation matrix for both parties
Agent
Applicable Laws
Business Day
Commission
Confidential Information
Commencement Date
Customer
Effective Date
Force Majeure
Intellectual Property Rights
Products
Principal
Services
Territory
Term
Trademarks
Performance Targets
Quarter
Revenue
Sales Report
Termination Date
Working Hours
Gross Sales
Net Sales
Purchase Order
Marketing Materials
Operating Procedures
Commercial Information
Trade Secrets
Payment Period
Renewal Term
Initial Term
Minimum Performance Requirements
Commission Rate
Customer Data
Sales Territory
Business Operations
Reporting Period
Competition
Intellectual Property
Confidentiality Period
Contract Year
Marketing Plan
Commission Statement
Bank Account
Notice Period
Trade Name
Material Breach
Agency Scope
Territory
Exclusivity
Term Duration
Agent Obligations
Principal Obligations
Commission
Payment Terms
Performance Requirements
Reporting Requirements
Intellectual Property
Confidentiality
Non-Competition
Non-Solicitation
Compliance
Representations and Warranties
Liability
Indemnification
Insurance
Force Majeure
Termination
Post-Termination
Assignment
Subcontracting
Notice
Governing Law
Dispute Resolution
Entire Agreement
Amendment
Severability
Third Party Rights
Waiver
Relationship of Parties
Authority
Data Protection
Records Maintenance
Audit Rights
Marketing
Training
Customer Service
Manufacturing
Consumer Goods
Retail
Technology
Telecommunications
Financial Services
Insurance
Real Estate
Automotive
Healthcare
Pharmaceuticals
Construction
Industrial Equipment
Agriculture
Export/Import
Fashion and Apparel
Food and Beverage
Electronics
Logistics
Tourism
Legal
Sales
Commercial
Business Development
Operations
Finance
Compliance
Contract Administration
Channel Management
Distribution
Partner Management
Regional Operations
Account Management
Chief Executive Officer
Commercial Director
Sales Director
Business Development Manager
Legal Counsel
Contract Manager
Sales Manager
Channel Manager
Distribution Manager
Regional Manager
Compliance Officer
Operations Manager
Finance Manager
Account Manager
Partnership Manager
Agency Relations Manager
Commercial Operations Manager
Business Manager
Territory Manager
Legal Manager
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