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1. Parties: Identification of the Licensor and Licensee with full legal names and registered addresses
2. Background: Context of the agreement, including details of trademark ownership and business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Grant of License: Scope and nature of the license (exclusive/non-exclusive), permitted use, and territorial limits
5. Term and Renewal: Duration of the license and conditions for renewal
6. License Fees and Royalties: Payment terms, calculation of royalties, and payment schedules
7. Quality Control: Standards for trademark usage and quality control requirements
8. Protection of the Trademark: Obligations regarding trademark protection and infringement
9. Representations and Warranties: Basic warranties regarding trademark ownership and right to license
10. Termination: Circumstances and procedures for termination
11. Post-Termination Obligations: Obligations of parties after agreement ends
12. Governing Law and Jurisdiction: Application of Malaysian law and jurisdiction for disputes
1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses
2. Minimum Performance Requirements: Include when licensor requires minimum sales or usage levels
3. Marketing and Promotion: Include when specific marketing obligations are required
4. Export Restrictions: Include for international licensing with territorial restrictions
5. Audit Rights: Include when detailed financial oversight is required
6. Insurance Requirements: Include when specific insurance coverage is mandatory
7. Non-Competition: Include when restricting licensee's competing activities
8. Dispute Resolution: Include when specific alternative dispute resolution procedures are preferred
1. Schedule 1 - Licensed Trademarks: Detailed list of licensed trademarks including registration numbers and classes
2. Schedule 2 - Licensed Territory: Detailed description of geographical areas where license is valid
3. Schedule 3 - Quality Standards: Detailed quality control specifications and requirements
4. Schedule 4 - Royalty Calculations: Detailed methodology for calculating royalties
5. Schedule 5 - Approved Usage Guidelines: Specific guidelines for trademark usage and brand standards
6. Appendix A - Trademark Specimens: Visual representations of licensed trademarks
7. Appendix B - Approval Procedures: Detailed procedures for obtaining approval for trademark usage
Approved Products
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Intellectual Property Rights
License
License Fee
Licensed Territory
Licensed Trademark
Net Sales
Quality Standards
Quarterly Period
Registered User
Renewal Term
Royalty Payment
Specified Purpose
Term
Trademark Register
Trademark Usage Guidelines
Working Day
Term and Duration
Territory
Exclusivity
Royalties and Payments
Quality Control
Trademark Usage
Registration Rights
Sub-licensing
Representations and Warranties
Confidentiality
Intellectual Property Protection
Infringement
Record Keeping
Audit Rights
Marketing and Promotion
Non-Competition
Assignment
Termination
Post-Termination Obligations
Force Majeure
Indemnification
Insurance
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Amendment
Waiver
Retail
Consumer Goods
Fashion and Apparel
Food and Beverage
Technology
Manufacturing
Pharmaceuticals
Automotive
Entertainment
Sports and Recreation
Hospitality
Education
Professional Services
Media and Publishing
Legal
Intellectual Property
Commercial
Brand Management
Marketing
Business Development
Compliance
Finance
Operations
Corporate Affairs
Legal Counsel
Intellectual Property Manager
Brand Manager
Commercial Director
Licensing Manager
Business Development Manager
Compliance Officer
Contract Manager
Chief Legal Officer
Chief Commercial Officer
Trademark Attorney
General Counsel
Marketing Director
Operations Manager
Finance Director
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