White Label Partnership Agreement Template for England and Wales

A White Label Partnership Agreement under English and Welsh law is a legally binding contract between a service provider and a partner organization, where the partner is permitted to rebrand and sell the provider's products or services under their own brand name. The agreement covers essential aspects such as licensing terms, intellectual property rights, service specifications, revenue sharing, and operational responsibilities while ensuring compliance with UK regulatory requirements and data protection laws.

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What is a White Label Partnership Agreement?

The White Label Partnership Agreement is essential for businesses looking to expand their market presence through strategic partnerships without developing their own products or services. This agreement, governed by English and Welsh law, establishes the framework for one party to provide services that another party can rebrand and sell as their own. It addresses crucial elements including intellectual property rights, operational responsibilities, revenue sharing, quality control, and regulatory compliance. The document is particularly relevant in today's digital economy where white label solutions are increasingly common across various sectors.

What sections should be included in a White Label Partnership Agreement?

1. Parties: Identification and details of the white label provider and partner

2. Background: Context of the agreement and brief description of the white label arrangement

3. Definitions: Key terms used throughout the agreement

4. Service Description: Detailed outline of the white label services being provided

5. Licensing Terms: Terms of use for intellectual property and branding

6. Obligations of the Parties: Respective responsibilities of provider and partner

7. Commercial Terms: Pricing, payment terms, and revenue sharing arrangements

8. Term and Termination: Duration of agreement and termination provisions

9. Confidentiality: Protection of confidential information

What sections are optional to include in a White Label Partnership Agreement?

1. Service Level Agreement: Specific performance metrics and standards for guaranteed service levels

2. Data Protection: GDPR and data handling provisions for personal data processing

3. Territory Restrictions: Geographical limitations and restrictions on service provision

4. Marketing Requirements: Specific marketing obligations and restrictions for the partnership

5. Training and Support: Details of training and support services provided as part of the arrangement

What schedules should be included in a White Label Partnership Agreement?

1. Service Specification: Detailed technical specifications of the white label service

2. Pricing Schedule: Detailed pricing structure and payment terms

3. Brand Guidelines: Requirements for use of branding and marketing materials

4. Service Level Metrics: Detailed performance indicators and measurement criteria

5. Data Processing Agreement: Detailed terms for handling personal data

6. Support Services Description: Details of support services, response times, and escalation procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

England and Wales

Publisher

Genie AI

Cost

Free to use

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