Influencer Management Contract for the United Kingdom

Influencer Management Contract Template for England and Wales

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What is a Influencer Management Contract?

The Influencer Management Contract is essential in today's digital marketing landscape, where social media influencers require professional management to navigate brand partnerships, content creation, and regulatory compliance. This agreement, governed by English and Welsh law, establishes clear parameters for the management relationship, including service scope, revenue sharing, content approval processes, and intellectual property rights. It addresses key aspects such as advertising disclosure requirements, data protection obligations, and brand safety measures, while providing both parties with legal protection and clarity in their professional relationship.

What sections should be included in a Influencer Management Contract?

1. Parties: Identification of the management company and the influencer

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including Platform, Content, Territory, and Management Services

4. Scope of Services: Detailed description of management services to be provided, including content review, brand deals, and representation

5. Term and Termination: Duration of the agreement and circumstances for termination, including notice periods and consequences

6. Compensation: Fee structure, payment terms, and commission arrangements for different types of revenue streams

7. Rights and Obligations: Detailed responsibilities of both parties including content creation, approval processes, and reporting requirements

8. Intellectual Property: Ownership and usage rights of content, branding, and related intellectual property

9. Confidentiality: Protection of sensitive information and trade secrets between parties

What sections are optional to include in a Influencer Management Contract?

1. Exclusivity: Terms of exclusive representation and any territorial limitations

2. International Rights: Terms for international representation and cross-border activities

3. Moral Rights: Protection of reputation and content integrity, including right to be identified as author

4. Insurance: Required insurance coverage and liability protection requirements

What schedules should be included in a Influencer Management Contract?

1. Schedule 1: Services Description: Detailed breakdown of management services including specific responsibilities and deliverables

2. Schedule 2: Fee Structure: Detailed commission rates, payment terms, and revenue sharing arrangements

3. Schedule 3: Approved Platforms: List of social media platforms covered by the agreement and any platform-specific terms

4. Schedule 4: Content Guidelines: Content standards, approval processes, and compliance requirements

5. Schedule 5: Brand Guidelines: Guidelines for brand representation, usage, and protection

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Technology
Financial Services
Manufacturing
Professional Services
Healthcare
Research & Development

Relevant Teams

Legal
Research & Development
Business Development
Executive Leadership
Information Security
Human Resources

Relevant Roles

Chief Executive Officer
Chief Technology Officer
Chief Legal Officer
Business Development Manager
Research Director
Product Manager

Industries

Common Law of Contract: Fundamental principles governing contract formation, terms, breach, and remedies in England and Wales

Consumer Rights Act 2015: Legislation protecting consumer rights and governing business-to-consumer contracts, potentially relevant if the influencer is considered a consumer

Unfair Contract Terms Act 1977: Controls the use of exclusion and limitation clauses in contracts

Consumer Protection from Unfair Trading Regulations 2008: Regulates unfair commercial practices, including misleading actions and omissions in advertising

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, governing advertising standards and disclosure requirements

ASA Guidelines: Advertising Standards Authority guidelines specific to influencer marketing and social media advertising

CMA Guidelines: Competition and Markets Authority guidelines for social media endorsements and transparency in influencer marketing

UK GDPR: Data protection regulation governing the processing of personal data in the UK post-Brexit

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR

PECR: Privacy and Electronic Communications Regulations governing electronic communications and marketing

Copyright, Designs and Patents Act 1988: Protects intellectual property rights in created content and establishes ownership rules

Trade Marks Act 1994: Governs the use of trademarks and brand protection in influencer content

Agency Workers Regulations 2010: May apply if the influencer relationship could be construed as an agency arrangement

Employment Rights Act 1996: Relevant if the influencer relationship could be interpreted as employment rather than independent contracting

Finance Act: Current financial legislation affecting taxation of influencer income and business arrangements

Competition Act 1998: Regulates anti-competitive behavior and ensures fair market practices

Enterprise Act 2002: Additional competition law framework affecting business practices and consumer protection

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