Influencer Management Contract Template for Netherlands

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Key Requirements PROMPT example:

Influencer Management Contract

"I need an Influencer Management Contract for a gaming influencer with 500,000+ followers, including exclusive worldwide representation rights, a 20% commission structure, and specific provisions for merchandise sales and live streaming events, to be effective from March 1, 2025."

Document background
The Influencer Management Contract is essential for formalizing the relationship between social media influencers and their professional management representatives in the Netherlands. This document is particularly relevant in today's digital economy where influencer marketing has become a significant business channel. It should be used when establishing new management relationships with content creators, social media personalities, or digital entertainers. The contract addresses key aspects including scope of representation, revenue sharing, content requirements, brand partnerships, and compliance with Dutch advertising and media laws. It includes specific provisions for data protection under GDPR, intellectual property rights under Dutch copyright law, and advertising disclosure requirements under the Dutch Advertising Code. The agreement is structured to protect both parties' interests while ensuring compliance with relevant Dutch and EU regulations governing digital content and commercial partnerships.
Suggested Sections

1. Parties: Identification of the Manager and the Influencer, including full legal names, addresses, and registration details if applicable

2. Background: Context of the agreement, brief description of the parties' business activities and intention to enter into a management relationship

3. Definitions: Definitions of key terms used throughout the agreement, including 'Content', 'Platform', 'Brand Deals', 'Revenue', etc.

4. Appointment and Scope: Formal appointment of the manager and detailed scope of management services

5. Manager's Rights and Obligations: Detailed responsibilities of the manager including deal negotiation, brand relationships, career development, etc.

6. Influencer's Rights and Obligations: Influencer's commitments, content creation requirements, brand collaboration obligations, exclusivity terms if any

7. Revenue and Payment Terms: Commission structure, payment schedules, revenue sharing arrangements, expense policies

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, third-party rights clearance

9. Compliance and Ethics: Requirements for legal compliance, disclosure obligations, ethical guidelines for content

10. Confidentiality: Protection of confidential information, trade secrets, and business sensitive data

11. Term and Termination: Duration of agreement, renewal terms, termination rights and procedures

12. Post-Termination Obligations: Obligations that survive termination, handling of ongoing contracts, transition arrangements

13. General Provisions: Standard legal provisions including governing law, dispute resolution, entire agreement, etc.

Optional Sections

1. Exclusivity: Details of any exclusive arrangement between manager and influencer - include when the influencer agrees to work only with this manager

2. International Operations: Specific provisions for international brand deals and content distribution - include when the influencer has significant international presence

3. Team and Support Staff: Provisions regarding hiring and managing support staff - include for larger influencer operations

4. Crisis Management: Procedures for handling PR crises or reputation management - include for high-profile influencers

5. Content Insurance: Requirements for maintaining content creation insurance - include for high-risk content creators

6. Merchandising Rights: Specific provisions for merchandise creation and sales - include when merchandise is part of business model

7. Live Events: Terms governing live appearances and events - include for influencers who do regular physical appearances

Suggested Schedules

1. Schedule 1 - Commission Structure: Detailed breakdown of commission rates for different types of revenue streams

2. Schedule 2 - Approved Platforms: List of social media platforms and channels covered by the agreement

3. Schedule 3 - Brand Guidelines: Specific requirements for brand representation and content standards

4. Schedule 4 - Reporting Templates: Standard formats for financial and performance reporting

5. Schedule 5 - Excluded Activities: List of activities or content types that are explicitly excluded from the agreement

6. Appendix A - Content Creation Requirements: Detailed specifications for content creation, including minimum output requirements

7. Appendix B - Standard Operating Procedures: Day-to-day operational procedures and workflows

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Digital Media

Entertainment

Advertising

Fashion and Beauty

Gaming

Technology

Sports

Lifestyle

Food and Beverage

Travel and Tourism

Health and Wellness

E-commerce

Education

Financial Services

Relevant Teams

Legal

Digital Marketing

Talent Management

Content Strategy

Brand Partnerships

Compliance

Business Development

Contract Administration

Creative

Social Media

Revenue Operations

Relevant Roles

Talent Manager

Digital Marketing Manager

Legal Counsel

Content Strategy Director

Brand Partnership Manager

Social Media Manager

Compliance Officer

Business Development Manager

Contract Administrator

Influencer Relations Manager

Digital Rights Manager

Marketing Director

Creative Director

Talent Acquisition Specialist

Revenue Operations Manager

Industries
Dutch Civil Code (Burgerlijk Wetboek): Primary source of contract law in the Netherlands, governing formation, execution, and termination of contracts (particularly Book 6 on General Contract Law and Book 7 on Specific Contracts)
Dutch Advertising Code (Nederlandse Reclame Code): Regulations on advertising and marketing, including specific provisions for social media advertising and influencer marketing disclosure requirements
General Data Protection Regulation (GDPR/AVG): EU/Dutch data protection regulations governing the processing of personal data, relevant for social media activities and audience data handling
Dutch Copyright Act (Auteurswet): Governs intellectual property rights for content creation, including ownership and licensing of created content
Dutch Competition Act (Mededingingswet): Regulates fair competition and prevents anti-competitive practices in commercial relationships
Dutch Work and Security Act (Wet Werk en Zekerheid): Relevant for determining the nature of the working relationship (employee vs. independent contractor)
Dutch Telecommunications Act (Telecommunicatiewet): Contains provisions relevant to digital communications and online marketing
Unfair Commercial Practices Act (Wet oneerlijke handelspraktijken): Protects consumers against unfair commercial practices, including misleading advertising through influencer marketing
Media Act 2008 (Mediawet 2008): Regulates media content and advertising, including provisions that may affect influencer content
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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