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Influencer Talent Agency Contract

Influencer Talent Agency Contract Template for Netherlands

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Key Requirements PROMPT example:

Influencer Talent Agency Contract

"I need an Influencer Talent Agency Contract for representing a gaming influencer with 500K+ followers, including worldwide representation rights and specific provisions for esports tournament appearances, starting March 2025."

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Document background
The Influencer Talent Agency Contract is essential for formalizing professional relationships in the growing digital content creation industry within the Netherlands. This document is used when an agency seeks to represent social media influencers, content creators, or digital personalities, providing them with management services, brand deal negotiations, and career guidance. The contract must comply with Dutch civil law, particularly the provisions of the Dutch Civil Code (Burgerlijk Wetboek) regarding commercial agency relationships, while also addressing modern digital marketing requirements. It includes detailed sections on commission structures, representation rights, content ownership, GDPR compliance, and advertising disclosure requirements under Dutch law. This contract type is particularly important given the increasing professionalization of influencer marketing and the need for clear legal frameworks in digital content creation.
Suggested Sections

1. Parties: Identification of the Agency and the Influencer, including full legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the agency's business and the influencer's activities

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Social Media Platforms', 'Brand Deals', 'Commission', etc.

4. Scope of Representation: Detailed description of the agency's representation rights and limitations

5. Agency Services: Comprehensive list of services provided by the agency, including deal negotiation, brand relationship management, and career guidance

6. Influencer Obligations: Key responsibilities and commitments of the influencer, including content creation, brand collaboration, and professional conduct

7. Exclusivity: Terms regarding exclusive representation and any territorial limitations

8. Commission and Payments: Commission structure, payment terms, and calculation methods for different types of income

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand protection

10. Compliance and Disclosures: Requirements for advertising disclosure, compliance with Dutch laws and platform guidelines

11. Term and Termination: Duration of the agreement, renewal terms, and termination conditions

12. Confidentiality: Protection of confidential information and trade secrets

13. Data Protection: GDPR compliance and data handling procedures

14. Governing Law and Jurisdiction: Application of Dutch law and jurisdiction for dispute resolution

Optional Sections

1. International Representation: Additional terms for representation outside the Netherlands, used when the influencer has significant international presence

2. Team and Support Staff: Terms regarding the influencer's personal team or support staff, relevant for larger influencer operations

3. Content Production Services: Specific terms for when the agency provides content production support

4. Crisis Management: Procedures for handling public relations issues or controversies

5. Revenue Sharing for Agency-Generated Opportunities: Special commission structures for agency-initiated projects

6. Merchandising Rights: Terms for handling influencer-branded merchandise and products

7. Event Appearances: Terms specific to live events and personal appearances

8. Insurance Requirements: Specific insurance obligations, particularly for high-profile influencers

Suggested Schedules

1. Schedule A - Commission Structure: Detailed breakdown of commission percentages for different types of revenue streams

2. Schedule B - Approved Social Media Platforms: List of platforms where the agency has representation rights

3. Schedule C - Excluded Brands/Categories: List of brands or categories excluded from the representation agreement

4. Schedule D - Reporting Requirements: Format and frequency of performance and earnings reports

5. Schedule E - Agency Team Contacts: Key agency personnel assigned to the influencer

6. Appendix 1 - Content Guidelines: Specific requirements for content creation and brand collaborations

7. Appendix 2 - Standard Operating Procedures: Day-to-day operational procedures and communication protocols

8. Appendix 3 - Brand Deal Approval Process: Step-by-step process for reviewing and accepting brand collaborations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agency
Agreement
Affiliate
Approved Platforms
Brand
Brand Deal
Brand Guidelines
Commission
Confidential Information
Content
Content Calendar
Content Rights
Deliverables
Digital Assets
Effective Date
Engagement
Exclusivity Period
Force Majeure
Gross Revenue
Intellectual Property Rights
Influencer
Influencer Services
Key Performance Indicators (KPIs)
Management Services
Marketing Materials
Net Revenue
Personal Data
Platform Guidelines
Portfolio
Professional Profile
Representation Rights
Revenue Share
Sponsored Content
Social Media Accounts
Social Media Metrics
Social Media Platforms
Term
Territory
Third Party Rights
Usage Rights
User Generated Content
Working Day
Clauses
Agency Appointment
Scope of Services
Exclusivity
Commission
Term and Termination
Representations and Warranties
Confidentiality
Intellectual Property
Content Creation and Approval
Brand Collaborations
Payment Terms
Performance Obligations
Platform Compliance
Data Protection
Non-Solicitation
Force Majeure
Limitation of Liability
Indemnification
Insurance
Dispute Resolution
Governing Law
Assignment
Amendment
Notices
Entire Agreement
Severability
Third Party Rights
Waiver
Competition Restrictions
Social Media Account Management
Revenue Reporting
Moral Rights
Brand Safety
Crisis Management
Termination Consequences
Relevant Industries

Digital Media

Entertainment

Social Media Marketing

Advertising

Public Relations

Fashion

Beauty

Gaming

Technology

Lifestyle

Sports

E-commerce

Consumer Goods

Travel and Tourism

Relevant Teams

Legal

Talent Management

Digital Marketing

Business Development

Finance

Compliance

Content Strategy

Brand Partnerships

Artist Relations

Contract Administration

Relevant Roles

Talent Manager

Digital Rights Manager

Legal Counsel

Contract Administrator

Business Development Manager

Influencer Relations Manager

Social Media Manager

Brand Partnership Manager

Content Strategy Director

Digital Marketing Manager

Compliance Officer

Financial Controller

Artist Relations Manager

Industries
Dutch Civil Code (Burgerlijk Wetboek) Book 7, Title 7: Governs service agreements (overeenkomst van opdracht) and agency contracts in the Netherlands, defining the basic framework for the agency relationship
Dutch Commercial Agency Act (Article 7:428-445 BW): Specific regulations governing commercial agency relationships, including mandatory provisions about commission, termination, and post-contractual obligations
General Data Protection Regulation (GDPR): EU-wide privacy law that affects how personal data must be handled in influencer contracts, especially regarding audience data and analytics
Dutch Advertising Code (Nederlandse Reclame Code): Guidelines for advertising and social media marketing, including specific provisions for influencer marketing and disclosure requirements
Dutch Copyright Act (Auteurswet): Governs intellectual property rights for content created by influencers, including ownership and licensing provisions
Dutch Income Tax Act (Wet inkomstenbelasting): Regulations regarding income tax obligations for influencers, including provisions for self-employed professionals
Dutch Telecommunications Act (Telecommunicatiewet): Regulates electronic communications and digital content, including provisions relevant to social media and online content
Media Act (Mediawet): Regulations regarding media content and advertising, including provisions for online content and sponsored posts
Unfair Commercial Practices Directive (implemented in Dutch law): Protects consumers against unfair commercial practices, particularly relevant for influencer marketing and promotional activities
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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