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1. Employee Information: Basic details including employee name, ID, position, department, and duration of employment
2. Evaluation Period: Specific time period covered by the evaluation
3. Sales Performance Metrics: Quantitative assessment of sales targets, achievement rates, and revenue generation
4. Quality of Sales Activities: Assessment of customer relationship management, sales process adherence, and documentation quality
5. Core Competencies: Evaluation of essential sales skills, product knowledge, and professional conduct
6. Goals Achievement: Review of previously set goals and extent of their achievement
7. Future Objectives: New goals and targets for the next evaluation period
8. Development Plans: Specific actions and training needs identified for improvement
9. Overall Rating: Final performance rating based on all evaluation components
10. Acknowledgment and Signatures: Space for employee and evaluator signatures, dates, and comments
1. Team Leadership Assessment: For sales representatives with team lead responsibilities, evaluating leadership and mentoring capabilities
2. Territory Management: For field sales roles, assessing geographic territory development and management
3. Digital Sales Metrics: For organizations with online sales channels, evaluating digital sales performance
4. Client Portfolio Analysis: For account managers, detailed assessment of key account management
5. Commission Structure Review: When evaluation includes commission structure changes or updates
6. Performance Improvement Plan: For employees not meeting minimum performance standards
7. Cross-Selling Performance: For organizations with multiple product lines, evaluating cross-selling success
1. Schedule A - Sales Metrics Calculations: Detailed breakdown of quantitative performance calculations and methodologies
2. Schedule B - Commission Structure: Current commission rates, tiers, and calculation methods
3. Schedule C - Performance Rating Scale: Detailed explanation of rating criteria and scoring system
4. Appendix 1 - Sales Activity Log: Detailed record of key sales activities during the evaluation period
5. Appendix 2 - Customer Feedback Summary: Compilation of customer feedback and satisfaction metrics
6. Appendix 3 - Training and Development Record: Record of completed training and development activities
7. Appendix 4 - Historical Performance Data: Comparative performance data from previous evaluation periods
Evaluation Criteria
Sales Target
Quota Achievement
Revenue Generation
Commission
Base Salary
Performance Rating
Key Performance Indicators (KPIs)
Sales Pipeline
Qualified Lead
Closed Deal
Territory
Customer Acquisition
Customer Retention
Win Rate
Sales Cycle
Performance Improvement Plan
Development Goals
Core Competencies
Evaluator
Employee
Direct Manager
Sales Activities
Revenue Attainment
Performance Standards
Evaluation Meeting
Assessment Period
Performance Metrics
Sales Volume
Target Market
Account Management
Success Criteria
Evaluation Framework
Performance Rating Scale
Evaluation Process
Review Period
Confidentiality
Data Protection
Dispute Resolution
Employee Rights
Documentation Requirements
Performance Rating System
Goal Setting
Development Planning
Feedback Process
Commission Structure
Territory Definition
Customer Portfolio Management
Evaluation Appeals
Performance Improvement
Training Requirements
Sales Activity Requirements
Target Setting
Compensation Review
Evaluation Frequency
Compliance Requirements
Record Keeping
Amendment Process
Retail
Technology
Manufacturing
Financial Services
Telecommunications
Pharmaceutical
Real Estate
Professional Services
Consumer Goods
Industrial Equipment
Automotive
Insurance
Media and Entertainment
Sales
Human Resources
Operations
Customer Success
Business Development
Account Management
Sales Operations
Sales Enablement
Performance Management
Training and Development
Sales Representative
Account Manager
Business Development Manager
Sales Director
Regional Sales Manager
Inside Sales Representative
Outside Sales Representative
Sales Team Leader
Key Account Executive
Territory Sales Manager
Sales Operations Manager
Senior Sales Executive
National Sales Manager
Vice President of Sales
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