1. Social Media Management: Include when services involve social media account management

2. Influencer Marketing: Include when engaging influencers or brand ambassadors

3. Event Management: Include when services involve organizing marketing events

4. Performance Metrics: Include when specific KPIs or performance targets are agreed

5. Crisis Management: Include when handling PR crises is part of the scope

6. Content Creation: Include when services involve creating original content

7. Traditional Media: Include when services involve TV, radio, or print advertising

8. Compliance with Industry Regulations: Include for regulated industries (e.g., alcohol, pharmaceuticals)

1. Schedule 1 - Services Description: Detailed specification of marketing services and deliverables

2. Schedule 2 - Fees and Payment Schedule: Detailed breakdown of fees, expenses, and payment milestones

3. Schedule 3 - Brand Guidelines: Client's brand guidelines and usage requirements

4. Schedule 4 - Service Levels: Performance standards and response times

5. Schedule 5 - Approved Subcontractors: List of pre-approved third-party service providers

6. Schedule 6 - Campaign Timeline: Project timeline and key delivery dates

7. Appendix A - Data Processing Agreement: GDPR-compliant data processing terms

8. Appendix B - Creative Brief Template: Template for campaign or project briefs