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1. Parties: Identification of the contracting parties with full legal names and registered addresses
2. Background: Context of the agreement, brief description of each party's business, and purpose of the co-branding partnership
3. Definitions: Detailed definitions of key terms used throughout the agreement
4. Term and Renewal: Duration of the agreement, commencement date, and renewal provisions
5. Grant of Rights: Mutual authorization to use each party's brands, trademarks, and intellectual property
6. Scope of Co-Branding: Detailed description of co-branded products/services and territories covered
7. Brand Guidelines: Requirements for brand usage, approval processes, and quality control
8. Intellectual Property Rights: Ownership, protection, and enforcement of IP rights during and after the partnership
9. Approval Process: Procedures for approving co-branded materials and marketing initiatives
10. Financial Terms: Revenue sharing, costs allocation, payment terms, and financial obligations
11. Marketing and Promotion: Joint marketing efforts, responsibilities, and commitments
12. Representations and Warranties: Standard and specific warranties regarding brand ownership and right to enter agreement
13. Confidentiality: Protection of confidential information exchanged during the partnership
14. Termination: Grounds for termination, notice requirements, and consequences
15. Post-Termination Obligations: Responsibilities and restrictions after agreement ends
16. Governing Law and Jurisdiction: UAE law as governing law and jurisdiction for disputes
17. General Provisions: Standard boilerplate clauses including notices, assignment, and amendments
1. Minimum Performance Requirements: Specific performance targets and consequences of not meeting them - include when partnership involves sales targets
2. Quality Control Measures: Detailed quality assurance processes - include for manufacturing or product-based partnerships
3. Digital Rights Management: Specific provisions for digital content and online presence - include for digital-focused partnerships
4. Export Control: Compliance with export regulations - include for international distribution
5. Data Protection: Specific data handling and privacy requirements - include when customer data is shared
6. Employee Training: Requirements for staff training on co-branded offerings - include for service-based partnerships
7. Exclusivity Provisions: Restrictions on partnerships with competitors - include when exclusivity is required
8. Insurance Requirements: Specific insurance coverage requirements - include for high-risk activities
1. Schedule 1 - Brand Guidelines: Detailed brand usage guidelines, logos, and specifications
2. Schedule 2 - Approved Products/Services: List of approved co-branded products or services
3. Schedule 3 - Territory Definition: Detailed description of geographical territories covered
4. Schedule 4 - Financial Terms: Detailed revenue sharing calculations and payment terms
5. Schedule 5 - Marketing Plan: Initial marketing strategy and commitments
6. Schedule 6 - Approval Matrix: Detailed approval processes and timelines
7. Schedule 7 - Key Performance Indicators: Specific metrics for measuring partnership success
8. Schedule 8 - Contact Details: Key contacts and escalation matrix for both parties
9. Appendix A - Trademark Registrations: Lists of relevant trademark registrations owned by each party
10. Appendix B - Quality Control Procedures: Detailed quality control processes and standards
Affiliate
Applicable Laws
Approval Process
Approved Products
Approved Territory
Brand Guidelines
Business Day
Co-Branded Materials
Co-Branded Products
Commencement Date
Confidential Information
Control
Effective Date
Force Majeure
Initial Term
Intellectual Property Rights
Joint Marketing Activities
Key Performance Indicators
Licensed Marks
Marketing Plan
Net Revenue
Party/Parties
Quality Standards
Quarter
Renewal Term
Revenue Share
Royalties
Term
Territory
Third Party
Trademark
UAE
Working Hours
Year
Brand
Marketing Materials
Digital Assets
Distribution Channels
Exclusivity Period
Good Industry Practice
Minimum Performance Requirements
Product Categories
Quality Control Procedures
Regulatory Approvals
Social Media Platforms
Target Market
Definitions
Term and Duration
Grant of Rights
Brand Usage
Intellectual Property Rights
Licensing
Quality Control
Approval Process
Revenue Sharing
Payment Terms
Marketing Obligations
Representations and Warranties
Confidentiality
Data Protection
Non-Competition
Exclusivity
Performance Requirements
Compliance
Audit Rights
Insurance
Indemnification
Limitation of Liability
Force Majeure
Termination
Exit Rights
Post-Termination Obligations
Dispute Resolution
Governing Law
Assignment
Notices
Amendment
Severability
Entire Agreement
Third Party Rights
Counterparts
Good Faith
Anti-Bribery
Regulatory Compliance
Territory Restrictions
Product Specifications
Marketing Standards
Social Media Usage
Customer Data
Joint Promotion
Retail
Consumer Goods
Fashion and Luxury
Food and Beverage
Technology
Financial Services
Automotive
Entertainment
Sports
Healthcare
Telecommunications
Travel and Hospitality
E-commerce
Media and Publishing
Education
Legal
Marketing
Brand Management
Business Development
Commercial
Compliance
Corporate Affairs
Intellectual Property
Strategic Partnerships
Product Management
Chief Marketing Officer
Brand Manager
Commercial Director
Business Development Manager
Legal Counsel
Intellectual Property Manager
Partnership Manager
Marketing Director
Chief Commercial Officer
Licensing Manager
Corporate Counsel
Head of Business Development
Brand Licensing Director
Strategic Partnerships Director
Compliance Officer
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