1. Exclusivity: Terms restricting parties from entering similar arrangements with competitors - include when exclusive partnership is desired

2. Minimum Performance Requirements: Specific targets or benchmarks that parties must meet - include when performance metrics are crucial

3. Territory Rights: Geographical limitations on the co-branding arrangement - include for international or region-specific partnerships

4. Data Sharing and Privacy: Terms governing customer data collection and sharing - include when partnership involves customer data exchange

5. Social Media Management: Specific provisions for social media marketing and brand representation - include for digital-heavy campaigns

6. Crisis Management: Procedures for handling PR issues or brand emergencies - include for high-profile partnerships

7. Product Development: Terms for joint product development - include when partnership involves creating new products

8. Customer Service: Responsibilities for customer support in co-branded offerings - include for consumer-facing partnerships

1. Schedule A - Brand Guidelines: Detailed brand usage guidelines, including logos, colors, fonts, and positioning requirements

2. Schedule B - Approved Products/Services: List of products or services covered under the co-branding arrangement

3. Schedule C - Revenue Sharing Formula: Detailed calculation methods for revenue sharing and financial arrangements

4. Schedule D - Marketing Plan: Initial marketing strategy and campaign details

5. Schedule E - Approval Matrix: Detailed approval processes and timelines for various types of co-branded materials

6. Schedule F - Quality Standards: Specific quality control requirements and testing procedures

7. Appendix 1 - Contact Details: Key personnel and contact information for both parties

8. Appendix 2 - Trademark Registrations: List of relevant trademark registrations and intellectual property details