The Authorized Reseller Agreement is a crucial document for businesses expanding their distribution networks in the UAE and Middle East region. It's particularly important given the UAE's specific legal requirements regarding commercial relationships and agency arrangements. This agreement type is used when a supplier wishes to appoint a reseller to market and sell their products while maintaining control over their brand and distribution network. The document needs to carefully navigate UAE commercial agency laws to avoid unintended registration of commercial agency rights while establishing clear parameters for the business relationship. It typically includes detailed provisions on territorial rights, performance requirements, intellectual property protection, and compliance with local regulations. The agreement is essential for businesses seeking to establish or expand their presence in the UAE market through authorized distribution channels.

1. Parties: Identification of the supplier and reseller with full legal names and addresses

2. Background: Context of the agreement, brief description of the business relationship and parties' objectives

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment, territory definition, and exclusivity/non-exclusivity provisions

5. Products: Description of products covered by the agreement and process for adding/removing products

6. Term and Renewal: Duration of the agreement and renewal provisions

7. Reseller Obligations: Core obligations including sales targets, marketing requirements, and customer service standards

8. Supplier Obligations: Supplier's commitments regarding product supply, support, and training

9. Ordering and Delivery: Process for placing orders, delivery terms, and acceptance procedures

10. Prices and Payment: Pricing structure, payment terms, and currency provisions

11. Intellectual Property: IP ownership, licensed rights, and usage restrictions

12. Confidentiality: Protection of confidential information and trade secrets

13. Compliance: Regulatory compliance requirements and reporting obligations

14. Representations and Warranties: Standard warranties and representations from both parties

15. Termination: Termination rights, notice periods, and post-termination obligations

16. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment