Marketing Services Contract Template for Singapore

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Key Requirements PROMPT example:

Marketing Services Contract

"I need a Marketing Services Contract for my Singapore-based tech startup to engage a digital marketing agency for a 12-month campaign starting January 2025, with specific focus on social media management and content creation, including strict data protection clauses."

What is a Marketing Services Contract?

A Marketing Services Contract is essential for businesses engaging external marketing expertise in Singapore. This agreement establishes the framework for marketing service delivery, including campaign management, content creation, and performance metrics. The contract ensures compliance with Singapore's regulatory requirements, including the Personal Data Protection Act and advertising standards. It protects both service providers and clients by clearly defining scope, deliverables, intellectual property rights, and payment terms. This document is particularly crucial in Singapore's dynamic business environment where digital marketing and data protection compliance are paramount.

What sections should be included in a Marketing Services Contract?

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the marketing services agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination provisions

6. Fees and Payment Terms: Pricing, payment schedule, and related terms

7. Intellectual Property Rights: Ownership and usage rights of marketing materials

8. Confidentiality: Protection of confidential information

9. Data Protection: PDPA compliance and data handling requirements

What sections are optional to include in a Marketing Services Contract?

1. Service Level Agreement: Specific performance metrics and standards (for complex marketing campaigns with measurable deliverables)

2. Agency Obligations: Specific responsibilities of the marketing agency (when working with marketing agencies rather than individual contractors)

3. Client Obligations: Specific responsibilities of the client (when client input or resources are crucial for service delivery)

4. Subcontracting: Terms for engaging third-party service providers (when subcontracting is anticipated)

What schedules should be included in a Marketing Services Contract?

1. Schedule of Services: Detailed breakdown of marketing services and deliverables

2. Fee Schedule: Detailed pricing structure and payment milestones

3. Service Level Requirements: Specific performance metrics and KPIs

4. Brand Guidelines: Client's branding requirements and specifications

5. Data Processing Agreement: Detailed terms for handling personal data under PDPA

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Technology
Financial Services
Healthcare
F&B
Professional Services

Relevant Teams

Marketing
Legal
Procurement
Finance
Brand Management
Digital

Relevant Roles

Marketing Director
Chief Marketing Officer
Brand Manager
Marketing Manager
Procurement Manager
Legal Counsel

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Let's create your Marketing Services Contract

What is a Marketing Services Contract?

What sections should be included in a Marketing Services Contract?

What sections are optional to include in a Marketing Services Contract?

What schedules should be included in a Marketing Services Contract?

Authors

Alex Denne

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