Advertising Sales Agreement Template for Singapore

Create a bespoke document in minutes, or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Advertising Sales Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Advertising Sales Agreement

"I need an Advertising Sales Agreement for my digital marketing agency to provide social media advertising services to a Singapore-based retail client, including performance metrics and a monthly reporting structure."

What is a Advertising Sales Agreement?

The Advertising Sales Agreement is essential for businesses engaging in advertising services in Singapore. This document is typically used when an advertising service provider or agency enters into a commercial relationship with a client for the provision of advertising services. It covers crucial aspects such as service scope, pricing, performance metrics, and compliance with Singapore's advertising regulations and data protection laws. The agreement ensures both parties understand their rights and obligations while providing legal protection in accordance with Singapore law.

What sections should be included in a Advertising Sales Agreement?

1. Parties: Identification of the advertising service provider and client

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Fees, payment schedule, and related conditions

6. Term and Termination: Duration of agreement and termination conditions

7. Intellectual Property Rights: Ownership and usage rights of advertising materials

8. Confidentiality: Protection of confidential information shared between parties

9. Representations and Warranties: Guarantees and assurances from both parties

10. Limitation of Liability: Scope and limits of each party's liability

11. Governing Law and Jurisdiction: Singapore law governance and dispute resolution provisions

What sections are optional to include in a Advertising Sales Agreement?

1. Performance Metrics: KPIs and measurement criteria for advertising campaign performance

2. Territory Rights: Geographical limitations and scope of advertising services

3. Agency Commission: Commission structure and payment terms for agency services

4. Data Protection: Compliance with PDPA and handling of personal data

5. Force Majeure: Provisions for unforeseen circumstances affecting performance

What schedules should be included in a Advertising Sales Agreement?

1. Schedule 1: Service Specifications: Detailed breakdown of advertising services and deliverables

2. Schedule 2: Rate Card: Comprehensive pricing details for different advertising services

3. Schedule 3: Campaign Timeline: Delivery schedule, milestones, and campaign deadlines

4. Appendix A: Creative Guidelines: Brand guidelines, creative specifications, and content requirements

5. Appendix B: Compliance Requirements: List of applicable advertising regulations and compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Industries

Contract Law: Singapore's common law system that governs the formation and enforcement of contracts, including basic principles of offer, acceptance, consideration, and contractual obligations

Consumer Protection (Fair Trading) Act: Legislation that protects consumers against unfair practices and ensures truthful advertising claims

Personal Data Protection Act (PDPA) 2012: Governs the collection, use, and disclosure of personal data in advertising and marketing activities

Electronic Transactions Act: Regulates electronic communications and digital contracts, relevant for online advertising agreements

Singapore Code of Advertising Practice (SCAP): Industry guidelines setting standards for advertising content and practices in Singapore

Interactive Marketing Communication & Social Media Guidelines: Specific guidelines by Advertising Standards Authority of Singapore for digital and social media advertising

Internet Advertising Guidelines: Regulations governing online advertising practices and requirements in Singapore

Broadcasting Act: Regulates broadcasting services and content standards for advertisements in broadcast media

IMDA Regulations: Info-communications Media Development Authority guidelines for media content and advertising standards

Spam Control Act: Controls unsolicited commercial messages and electronic marketing communications

Defamation Act: Protects against false or damaging statements in advertising content

Copyright Act: Protects intellectual property rights in advertising materials and content

Trade Marks Act: Protects trademarks and their use in advertising and marketing materials

Undesirable Publications Act: Controls objectionable content in publications and advertisements

Competition Act: Prevents anti-competitive practices in advertising and marketing agreements

Sector-Specific Regulations: Special restrictions for advertising regulated products like tobacco, alcohol, and gambling

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Joint Marketing Agreement

A Singapore law-governed agreement establishing terms for collaborative marketing activities between parties, including brand usage, campaign management, and regulatory compliance.

find out more

Marketing Manager Contract

A Singapore-law governed employment contract for marketing managers, addressing key terms and marketing-specific responsibilities.

find out more

Freelance Marketing Contract

A Singapore-law governed contract establishing terms between a freelance marketing professional and their client, covering services, payments, and deliverables.

find out more

Cross Promotion Agreement

A Singapore-law governed agreement establishing terms for collaborative marketing efforts between parties, ensuring compliance with local regulations and protecting mutual interests.

find out more

Sales And Marketing Services Agreement

A Singapore law-governed agreement establishing terms for sales and marketing services provision, including service scope, compensation, and compliance requirements.

find out more

Digital Advertising Agreement

A Singapore law-governed agreement establishing terms for digital advertising services, ensuring compliance with local data protection and advertising regulations.

find out more

Marketing Sponsorship Agreement

A Singapore-law governed agreement establishing terms for marketing sponsorship arrangements, including rights, obligations, and promotional considerations.

find out more

Advertising Sales Contract

A Singapore-governed agreement for the sale and placement of advertisements, compliant with local advertising and media regulations.

find out more

Cross Marketing Agreement

A Singapore-law governed agreement establishing terms for collaborative marketing activities between parties, including brand usage and promotional responsibilities.

find out more

Marketing Rights Agreement

A Singapore-law governed agreement defining the terms for marketing rights, including territory, exclusivity, and compliance with local regulations.

find out more

Cooperative Marketing Agreement

A Singapore-governed agreement establishing terms for collaborative marketing efforts between parties, including resource sharing and joint promotional activities.

find out more

Advertising Sales Agreement

A Singapore-law agreement governing the sale and purchase of advertising services between providers and clients.

find out more

Social Media Marketing Agreement

A Singapore-law governed agreement defining terms and conditions for social media marketing services, including scope, deliverables, and compliance requirements.

find out more

Contract For Marketing Services

A Singapore law-governed agreement defining terms for marketing services provision, including scope, deliverables, and compliance requirements.

find out more

Advertising Service Agreement

A Singapore-governed agreement defining the terms and conditions between advertising service providers and their clients.

find out more

Marketing Partnership Agreement

A Singapore-law governed agreement establishing terms for marketing collaboration between parties, addressing key aspects of marketing partnerships under Singapore's legal framework.

find out more

Digital Marketing Contract

A Singapore-law governed agreement for digital marketing services, addressing service delivery, compliance, and commercial terms.

find out more

Co Marketing Agreement

A Singapore-law governed agreement establishing terms for collaborative marketing activities between two or more parties.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.