Legal Templates
Social Media Marketing Agreement

Social Media Marketing Agreement Template for Singapore

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Key Requirements PROMPT example:

Social Media Marketing Agreement

"Need a Social Media Marketing Agreement for my Singapore-based fintech startup engaging a marketing agency to handle our LinkedIn and Twitter presence, with strict data protection requirements and monthly performance reporting starting March 2025."

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What is a Social Media Marketing Agreement?

The Social Media Marketing Agreement is essential for businesses operating in Singapore's digital landscape who wish to engage professional marketing services for their social media presence. This document establishes clear parameters for the marketing relationship while ensuring compliance with Singapore's regulatory framework, including the PDPA, Broadcasting Act, and IMDA guidelines. It covers crucial elements such as content creation, platform management, performance reporting, data protection, and intellectual property rights. The agreement is particularly relevant given Singapore's high digital penetration rate and strict regulatory environment for online content and marketing activities.

What sections should be included in a Social Media Marketing Agreement?

1. Parties: Identifies and defines the contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Payment Terms: Fee structure, payment schedule, and invoicing details

6. Term and Termination: Duration of agreement and termination provisions

7. Intellectual Property Rights: Ownership and usage rights of content and materials

8. Confidentiality: Protection of sensitive information

9. Data Protection: PDPA compliance and data handling requirements

What sections are optional to include in a Social Media Marketing Agreement?

1. Performance Metrics: KPIs and success metrics - use when specific performance targets are required

2. Crisis Management: Procedures for handling social media crises - use for high-profile clients or sensitive industries

3. Influencer Engagement: Terms for engaging with influencers - use when influencer marketing is part of the strategy

4. Content Approval Process: Review and approval procedures - use when client requires strict content oversight

What schedules should be included in a Social Media Marketing Agreement?

1. Service Level Agreement: Detailed service specifications and deliverables

2. Fee Schedule: Detailed breakdown of fees and payment structure

3. Content Guidelines: Brand guidelines and content requirements

4. Platform-Specific Requirements: Requirements for different social media platforms

5. Reporting Templates: Standard formats for performance reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Applicable Laws
Approved Content
Brand Guidelines
Business Day
Campaign
Client
Client Materials
Confidential Information
Content
Content Calendar
Deliverables
Digital Assets
Effective Date
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Agency
Marketing Services
Parties
Personal Data
Platform
Professional Standards
Project Brief
Renewal Term
Services
Service Fees
Social Media Accounts
Social Media Platforms
Specifications
Term
Third Party Materials
Working Hours
Clauses
Scope of Services
Term and Duration
Service Fees and Payment
Deliverables
Performance Standards
Content Creation and Approval
Platform Management
Intellectual Property Rights
Client Obligations
Agency Obligations
Confidentiality
Data Protection
Warranties and Representations
Limitation of Liability
Indemnification
Termination
Force Majeure
Non-Solicitation
Assignment
Subcontracting
Reporting and Analytics
Brand Guidelines Compliance
Crisis Management
Content Ownership
Platform Access and Credentials
Amendments and Modifications
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Third Party Rights
Relationship of Parties
Industries

Electronic Transactions Act 2010: Primary legislation governing electronic contracts, digital signatures, and ensuring validity of electronic transactions for online marketing activities

Personal Data Protection Act 2012 (PDPA): Comprehensive framework regulating the collection, use, and disclosure of personal data, including requirements for consent, data protection, and cross-border data transfer regulations

Broadcasting Act: Legislation governing online content regulation, including Internet Code of Practice and content restrictions applicable to social media marketing

Spam Control Act 2007: Regulates commercial electronic messages, including requirements for unsubscribe facilities and consent requirements for marketing communications

Copyright Act 2021: Protects intellectual property rights, content ownership, licensing, and fair use provisions in digital marketing content

Competition Act: Ensures fair competition practices and sets advertising standards in the marketing industry

Consumer Protection (Fair Trading) Act: Provides protection against unfair practices and establishes requirements for truthful advertising

IMDA Guidelines: Regulatory guidelines from Infocomm Media Development Authority covering social media marketing, content standards, and influencer marketing regulations

Singapore Code of Advertising Practice: Industry self-regulatory code establishing standards for advertising and marketing communications

Platform-specific Terms of Service: Individual requirements and guidelines set by different social media platforms that must be adhered to in marketing activities

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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