The Social Media Marketing Agreement is designed for businesses operating under English and Welsh law who require professional social media marketing services. This document is essential when engaging a marketing agency or consultant to manage social media presence, create content, and execute marketing campaigns. It addresses key aspects including service scope, intellectual property rights, data protection compliance, performance metrics, and payment terms. The agreement ensures clarity in responsibilities while incorporating necessary safeguards for both parties, particularly regarding UK GDPR compliance and advertising standards.
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1. Parties: Identifies the contracting parties and their details
2. Background: Explains the context and purpose of the agreement
3. Definitions: Defines key terms used throughout the agreement
4. Services: Details the social media marketing services to be provided
5. Payment Terms: Specifies fees, payment schedule, and billing arrangements
6. Term and Termination: Sets out duration and termination provisions
7. Intellectual Property Rights: Addresses ownership and usage of content and materials
8. Confidentiality: Protects confidential information of both parties
1. Performance Metrics: Defines KPIs and success metrics when specific performance targets are required
2. Influencer Guidelines: Specific rules for influencer partnerships when influencer marketing is part of the scope
3. Crisis Management: Procedures for handling social media crises, recommended for high-profile accounts or sensitive industries
4. Geographic Restrictions: Territory-specific requirements when marketing is targeted to specific regions
1. Service Level Agreement: Detailed breakdown of services and response times
2. Content Calendar Template: Format for planning and scheduling content
3. Brand Guidelines: Client's branding requirements and restrictions
4. Rate Card: Pricing for different services and additional work
5. Reporting Template: Format for performance reporting and analytics
6. Platform-Specific Guidelines: Requirements for each social media platform
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