1. Media Buying Terms: Specific terms for media purchasing services, include when agency handles media buying

2. Digital Services: Specific provisions for digital marketing services, include when digital services are part of scope

3. Performance Metrics: KPIs and performance evaluation criteria, include when specific metrics are agreed upon

4. International Services: Terms for international marketing activities, include for multi-jurisdiction campaigns

5. Data Protection: Enhanced data protection and privacy terms, include when handling sensitive personal data

6. Exclusivity: Terms of exclusive agency relationship, include when exclusivity is agreed

7. Sub-contracting: Terms for engaging third-party suppliers, include when sub-contracting is anticipated

8. Crisis Management: Procedures for handling PR crises, include for high-profile clients

1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided by the agency

2. Schedule B - Fee Structure: Detailed fee calculations, commission rates, and payment terms

3. Schedule C - Key Personnel: List of key team members and their roles from both parties

4. Schedule D - Service Level Agreement: Specific performance standards and response times

5. Schedule E - Approval Matrix: Decision-making hierarchy and approval thresholds

6. Appendix 1 - Brand Guidelines: Client's branding requirements and guidelines

7. Appendix 2 - Reporting Templates: Standard formats for regular reporting and documentation

8. Appendix 3 - Rate Card: Standard rates for additional services outside core scope