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1. Parties: Identification and details of the service provider and client, including registered addresses and company registration numbers
2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the marketing services arrangement
3. Definitions: Detailed definitions of technical terms, marketing-specific terminology, and key concepts used throughout the agreement
4. Scope of Services: Comprehensive outline of marketing services to be provided, including specific channels, campaigns, and deliverables
5. Service Levels: Detailed performance metrics, KPIs, and quality standards for the marketing services
6. Response Times: Specified timeframes for different types of marketing requests and deliverables
7. Responsibilities: Detailed obligations of both parties, including client's obligations to provide necessary materials and approvals
8. Reporting and Review: Requirements for regular performance reporting, review meetings, and monitoring procedures
9. Fees and Payment: Payment terms, fee structure, and billing procedures
10. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaigns
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: Compliance with PDPA 2010 and data handling procedures
13. Term and Termination: Duration of agreement, renewal terms, and termination conditions
14. Dispute Resolution: Procedures for handling disputes and applicable jurisdiction
1. Social Media Management: Specific terms for social media management services, used when social media marketing is part of the scope
2. Content Creation: Detailed terms for content creation services, including approval processes and revision limits
3. Crisis Management: Procedures for handling marketing-related crisis situations, recommended for high-profile clients
4. International Marketing: Additional terms for cross-border marketing activities, needed when targeting multiple countries
5. Agency of Record: Specific terms when the service provider is designated as the primary marketing agency
6. Performance Incentives: Bonus structures and performance-based incentives, optional for performance-driven agreements
7. Third-Party Vendors: Terms governing the engagement of subcontractors or third-party service providers
8. Client Training: Provisions for training client's staff on marketing tools or platforms
1. Schedule A - Service Specifications: Detailed breakdown of all marketing services and deliverables
2. Schedule B - Service Level Requirements: Specific KPIs, metrics, and performance standards
3. Schedule C - Fee Schedule: Detailed pricing structure, rates, and payment terms
4. Schedule D - Approved Subcontractors: List of pre-approved third-party vendors and subcontractors
5. Appendix 1 - Reporting Templates: Standard templates for performance reporting and analytics
6. Appendix 2 - Brand Guidelines: Client's branding requirements and style guides
7. Appendix 3 - Communication Protocols: Procedures for routine communications and escalations
8. Appendix 4 - Change Request Process: Procedures for requesting and implementing service changes
Service Provider
Client
Services
Deliverables
Service Levels
Key Performance Indicators
Response Time
Campaign
Marketing Materials
Brand Guidelines
Intellectual Property Rights
Confidential Information
Personal Data
Marketing Strategy
Digital Marketing Services
Content
Analytics Report
Performance Metrics
Business Day
Business Hours
Effective Date
Initial Term
Renewal Term
Service Credits
Force Majeure Event
Marketing Budget
Target Audience
Campaign Period
Approval Process
Review Period
Quality Standards
Service Fee
Marketing Platform
Social Media Channel
Website
Creative Brief
Marketing Calendar
Response Rate
Conversion Rate
Engagement Rate
Click-through Rate
Reach
Impressions
Lead Generation
Marketing Database
Customer Segment
Marketing Analytics
Agency Fee
Project Timeline
Reporting Period
Service Territory
Services Scope
Service Levels
Performance Standards
Response Times
Reporting Requirements
Quality Assurance
Client Obligations
Service Provider Obligations
Fees and Payment
Intellectual Property
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Termination
Change Management
Dispute Resolution
Governing Law
Assignment
Subcontracting
Notice Requirements
Brand Protection
Content Approval
Marketing Standards
Compliance
Record Keeping
Audit Rights
Insurance
Service Credits
Performance Review
Escalation Procedures
Campaign Management
Digital Marketing
Social Media Management
Content Creation
Analytics and Reporting
Staff Requirements
Retail
E-commerce
Financial Services
Technology
Healthcare
Education
Manufacturing
Hospitality
Real Estate
Professional Services
Consumer Goods
Telecommunications
Entertainment
Food and Beverage
Automotive
Marketing
Legal
Procurement
Communications
Digital Marketing
Brand Management
Content Creation
Social Media
Marketing Analytics
Client Services
Business Development
Compliance
Finance
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Content Marketing Manager
Marketing Operations Manager
Procurement Manager
Legal Counsel
Contracts Manager
Marketing Agency Director
Account Director
Business Development Manager
Marketing Analytics Manager
Social Media Manager
Communications Director
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