1. Service Credits: Financial compensation mechanism for failure to meet service levels, used when specific penalties are required

2. Disaster Recovery: Procedures for service continuity in emergency situations, important for critical marketing services

3. Third-Party Vendors: Terms governing use of subcontractors or third-party service providers

4. Geographic Scope: Specific provisions for multi-regional marketing services

5. Social Media Management: Specific terms for social media marketing services if included

6. Campaign Approval Process: Detailed procedures for client approval of marketing materials

7. Brand Guidelines Compliance: Specific requirements for adherence to client's brand standards

8. Consumer Complaint Handling: Procedures for managing consumer complaints about marketing activities

1. Schedule 1 - Service Descriptions: Detailed specifications of each marketing service to be provided

2. Schedule 2 - Service Level Metrics: Detailed KPIs, measurement methods, and target levels

3. Schedule 3 - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

4. Schedule 4 - Reporting Requirements: Templates and specifications for performance reports

5. Schedule 5 - Technical Requirements: Technical specifications for digital marketing services

6. Schedule 6 - Contact Details: Key personnel and escalation contacts for both parties

7. Appendix A - Brand Guidelines: Client's branding requirements and guidelines

8. Appendix B - Compliance Checklist: Marketing compliance requirements and regulatory checklist