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Logo Licensing Agreement
"I need a Logo Licensing Agreement for my Indonesian tech startup to license our logo to a merchandise manufacturer, with exclusive rights in Southeast Asia for 3 years starting January 2025, including quality control requirements and quarterly royalty payments."
1. Parties: Identification of the licensor (logo owner) and licensee with complete legal details
2. Background: Context of the agreement, confirmation of logo ownership and desire to license
3. Definitions: Key terms including 'Logo', 'Licensed Uses', 'Territory', 'Term', and 'Quality Standards'
4. Grant of License: Scope of the license, including territory, exclusivity/non-exclusivity, and permitted uses
5. Term and Termination: Duration of the agreement and circumstances for early termination
6. License Fees and Payment Terms: Financial terms including royalties, payment schedule, and reporting requirements
7. Quality Control: Standards for logo usage and licensor's right to approve usage
8. Protection of Rights: Obligations regarding logo protection and handling infringement
9. Representations and Warranties: Parties' assertions about ownership, authority to contract, and non-infringement
10. Confidentiality: Protection of confidential information exchanged during the agreement
11. General Provisions: Standard clauses including notices, assignment, amendment, and governing law
1. Sub-licensing Rights: Include when licensee is permitted to sub-license the logo to third parties
2. Minimum Guarantees: Include when there are minimum royalty payments or usage requirements
3. Marketing and Promotion: Include when specific marketing obligations or restrictions apply
4. Territory-Specific Terms: Include when the license covers multiple jurisdictions with varying requirements
5. Digital Usage Terms: Include when logo will be used in digital media or online platforms
6. Co-Branding Provisions: Include when logo will be used alongside other brands
1. Schedule 1 - Logo Specifications: Detailed technical specifications of the logo including dimensions, colors, and formats
2. Schedule 2 - Approved Uses: List of specific approved uses and examples of permitted applications
3. Schedule 3 - Quality Control Guidelines: Detailed quality standards and approval procedures
4. Schedule 4 - Fee Schedule: Detailed breakdown of licensing fees, royalty calculations, and payment terms
5. Appendix A - Trademark Registrations: List of relevant trademark registrations covering the logo
6. Appendix B - Territory Definition: Detailed description of geographic territories covered by the license
Authors
Logo
Licensed Products
Licensed Territory
Term
Effective Date
Intellectual Property Rights
Quality Standards
Net Sales
Royalties
Confidential Information
Approved Uses
Brand Guidelines
Licensed Channels
Force Majeure
Business Day
Governing Law
Affiliate
Initial Term
Renewal Term
Licensed Materials
Trademarks
Quality Control Requirements
Gross Revenue
Marketing Materials
Permitted Sub-licensees
Reporting Period
Digital Platforms
Control
Commercial Purpose
Definitions
Grant of License
Term and Duration
Territory
Exclusivity
License Fees and Royalties
Payment Terms
Quality Control
Approval Process
Usage Requirements
Brand Guidelines
Intellectual Property Protection
Representations and Warranties
Confidentiality
Record Keeping
Audit Rights
Indemnification
Insurance
Termination
Force Majeure
Assignment
Notices
Governing Law
Dispute Resolution
Amendment
Entire Agreement
Severability
Waiver
Registration
Sub-licensing
Marketing and Promotion
Reporting Requirements
Retail
Consumer Goods
Fashion and Apparel
Technology
Entertainment
Sports
Media
Food and Beverage
Hospitality
Manufacturing
Professional Services
Education
Legal
Brand Management
Intellectual Property
Marketing
Business Development
Compliance
Finance
Design
Corporate Communications
Legal Counsel
Brand Manager
Intellectual Property Manager
Commercial Director
Licensing Manager
Marketing Director
Business Development Manager
Compliance Officer
Contract Administrator
Chief Legal Officer
Chief Marketing Officer
Brand Protection Manager
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