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Advertising Service Agreement
"I need an Advertising Service Agreement for a digital marketing campaign launching in March 2025, where my tech startup will engage an Indonesian advertising agency to manage our social media advertising, content creation, and performance tracking across Southeast Asian markets."
1. Parties: Identification of the advertising service provider and the client, including their legal names, registration numbers, and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of advertising services to be provided
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Payment Terms: Fees, payment schedule, invoicing, and payment methods
7. Client Obligations: Responsibilities and obligations of the client, including provision of materials and approvals
8. Service Provider Obligations: Responsibilities and obligations of the advertising agency
9. Intellectual Property Rights: Ownership and usage rights of creative materials and advertising content
10. Compliance with Laws: Commitment to comply with Indonesian advertising laws and regulations
11. Confidentiality: Protection of confidential information and trade secrets
12. Termination: Conditions and procedures for terminating the agreement
13. Dispute Resolution: Process for resolving disputes under Indonesian law
14. General Provisions: Standard legal provisions including notices, amendments, and governing law
1. Digital Advertising Services: Include when services involve online or digital advertising platforms
2. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement
3. Third-Party Platforms: Include when advertising services involve third-party platforms or vendors
4. Social Media Management: Include when services include social media advertising and management
5. Content Creation: Include when the agency is responsible for creating advertising content
6. Market Research: Include when market research services are part of the scope
7. Crisis Management: Include when crisis communication services are part of the scope
8. International Advertising: Include when services extend beyond Indonesian territory
1. Schedule A - Service Specifications: Detailed breakdown of advertising services, deliverables, and timelines
2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms
3. Schedule C - Approved Media Channels: List of approved advertising channels and platforms
4. Schedule D - Creative Brief Template: Standard template for creative briefs and approval process
5. Schedule E - Performance Metrics: Detailed KPIs and measurement criteria
6. Schedule F - Brand Guidelines: Client's brand guidelines and requirements
7. Appendix 1 - Contact Information: Key contacts for both parties
8. Appendix 2 - Compliance Checklist: Checklist of regulatory requirements and compliance standards
Authors
Advertising Services
Agency Fee
Applicable Laws
Approved Media Channels
Brand Guidelines
Campaign
Client Materials
Commencement Date
Confidential Information
Creative Brief
Deliverables
Digital Platforms
Effective Date
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Media Buy
Media Plan
Media Placement
Party/Parties
Performance Metrics
Production Costs
Project
Project Timeline
Renewal Term
Representatives
Services
Service Level Agreement
Specifications
Target Audience
Term
Territory
Third-Party Costs
Third-Party Materials
Working Day
Service Delivery
Payment Terms
Intellectual Property Rights
Confidentiality
Data Protection
Warranties
Representations
Indemnification
Limitation of Liability
Force Majeure
Term and Termination
Assignment
Subcontracting
Compliance with Laws
Dispute Resolution
Governing Law
Notices
Amendment
Entire Agreement
Severability
Performance Metrics
Approval Process
Quality Standards
Media Placement
Content Creation
Client Obligations
Agency Obligations
Regulatory Compliance
Non-Solicitation
Insurance
Audit Rights
Campaign Management
Reporting Requirements
Competition Restrictions
Retail
Consumer Goods
Technology
Financial Services
Healthcare
Entertainment
Automotive
Real Estate
Food and Beverage
Tourism
Education
Telecommunications
Professional Services
E-commerce
Legal
Marketing
Procurement
Compliance
Finance
Creative Services
Digital Marketing
Brand Management
Business Development
Operations
Marketing Director
Chief Marketing Officer
Advertising Manager
Brand Manager
Marketing Manager
Legal Counsel
Procurement Manager
Account Director
Creative Director
Media Planning Director
Digital Marketing Manager
Compliance Officer
Contract Manager
Business Development Manager
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