Advertising Service Agreement Template for Nigeria

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Key Requirements PROMPT example:

Advertising Service Agreement

"I need an Advertising Service Agreement for a digital marketing campaign running from January 2025 to December 2025, covering social media advertising, influencer marketing, and online display ads across Nigeria, with specific provisions for data protection and performance metrics."

Document background
The Advertising Service Agreement is essential for businesses operating in Nigeria that engage external advertising agencies for their marketing needs. This contract type is specifically designed to comply with Nigerian advertising regulations, including the Advertising Practitioners Council of Nigeria (APCON) requirements and related laws. It's typically used when a company wants to formalize a relationship with an advertising agency for services such as campaign development, media planning, creative services, and advertising execution. The agreement includes crucial elements such as service scope, approval processes, intellectual property rights, payment terms, and compliance with Nigerian advertising standards. It's particularly important given Nigeria's complex advertising regulatory environment and the need to protect both parties' interests in the advertising relationship.
Suggested Sections

1. Parties: Identification of the advertising agency and the client, including full legal names and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Agency Obligations: Specific responsibilities and duties of the advertising agency

6. Client Obligations: Client's responsibilities including provision of materials and approvals

7. Approval Process: Procedures for submission, review, and approval of advertising materials

8. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures

9. Intellectual Property Rights: Ownership and usage rights of creative materials and existing IP

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of agreement and conditions for termination

12. Compliance with Laws: Adherence to Nigerian advertising laws and regulations

13. Warranties and Indemnities: Guarantees provided by both parties and indemnification terms

14. Dispute Resolution: Process for resolving disagreements and applicable jurisdiction

15. General Provisions: Standard boilerplate clauses including notices, assignment, and amendments

Optional Sections

1. Digital Advertising Services: Specific terms for online and digital advertising campaigns

2. Social Media Management: Terms specific to social media advertising and management

3. Performance Metrics: KPIs and measurement criteria for advertising effectiveness

4. Third-Party Vendors: Terms governing relationships with external vendors and suppliers

5. Data Protection and Privacy: Detailed terms for handling personal data in advertising campaigns

6. Multi-Channel Campaign Management: Terms for managing advertising across multiple platforms

7. Creative Brief Requirements: Detailed requirements for creative brief submissions

8. Crisis Management: Procedures for handling advertising-related crises or controversies

9. International Advertising: Terms for campaigns extending beyond Nigeria

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed breakdown of advertising services and deliverables

2. Schedule 2 - Fee Structure: Comprehensive pricing details including rate cards and special rates

3. Schedule 3 - Brand Guidelines: Client's branding requirements and guidelines

4. Schedule 4 - Approval Matrix: Detailed workflow for approvals including timelines and responsible parties

5. Schedule 5 - Technical Requirements: Technical specifications for different advertising mediums

6. Appendix A - Key Personnel: List of key team members and their roles from both parties

7. Appendix B - Compliance Checklist: Checklist of regulatory requirements and compliance standards

8. Appendix C - Campaign Calendar: Planned advertising campaign schedule and key dates

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Consumer Goods

Financial Services

Telecommunications

Entertainment

Healthcare

Technology

Automotive

Real Estate

Food and Beverage

Fashion and Apparel

Education

Tourism and Hospitality

Relevant Teams

Legal

Marketing

Procurement

Finance

Compliance

Creative Services

Media Planning

Digital Marketing

Brand Management

Corporate Communications

Business Development

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Advertising Manager

Legal Counsel

Procurement Manager

Creative Director

Media Planning Director

Account Director

Digital Marketing Manager

Compliance Officer

Finance Director

Business Development Manager

Communications Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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