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Advertising Service Agreement
"I need an Advertising Service Agreement for a digital marketing campaign running from January 2025 to December 2025, covering social media advertising, influencer marketing, and online display ads across Nigeria, with specific provisions for data protection and performance metrics."
1. Parties: Identification of the advertising agency and the client, including full legal names and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of advertising services to be provided
5. Agency Obligations: Specific responsibilities and duties of the advertising agency
6. Client Obligations: Client's responsibilities including provision of materials and approvals
7. Approval Process: Procedures for submission, review, and approval of advertising materials
8. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures
9. Intellectual Property Rights: Ownership and usage rights of creative materials and existing IP
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and conditions for termination
12. Compliance with Laws: Adherence to Nigerian advertising laws and regulations
13. Warranties and Indemnities: Guarantees provided by both parties and indemnification terms
14. Dispute Resolution: Process for resolving disagreements and applicable jurisdiction
15. General Provisions: Standard boilerplate clauses including notices, assignment, and amendments
1. Digital Advertising Services: Specific terms for online and digital advertising campaigns
2. Social Media Management: Terms specific to social media advertising and management
3. Performance Metrics: KPIs and measurement criteria for advertising effectiveness
4. Third-Party Vendors: Terms governing relationships with external vendors and suppliers
5. Data Protection and Privacy: Detailed terms for handling personal data in advertising campaigns
6. Multi-Channel Campaign Management: Terms for managing advertising across multiple platforms
7. Creative Brief Requirements: Detailed requirements for creative brief submissions
8. Crisis Management: Procedures for handling advertising-related crises or controversies
9. International Advertising: Terms for campaigns extending beyond Nigeria
1. Schedule 1 - Service Specifications: Detailed breakdown of advertising services and deliverables
2. Schedule 2 - Fee Structure: Comprehensive pricing details including rate cards and special rates
3. Schedule 3 - Brand Guidelines: Client's branding requirements and guidelines
4. Schedule 4 - Approval Matrix: Detailed workflow for approvals including timelines and responsible parties
5. Schedule 5 - Technical Requirements: Technical specifications for different advertising mediums
6. Appendix A - Key Personnel: List of key team members and their roles from both parties
7. Appendix B - Compliance Checklist: Checklist of regulatory requirements and compliance standards
8. Appendix C - Campaign Calendar: Planned advertising campaign schedule and key dates
Authors
Agreement
Advertising Materials
Advertising Services
APCON
Applicable Laws
Approval
Brand Guidelines
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Creative Brief
Deliverables
Digital Advertising
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Buy
Media Plan
Media Outlets
Performance Reports
Production Costs
Project
Project Timeline
Regulatory Requirements
Services
Specifications
Standard Rates
Target Audience
Term
Territory
Third Party Materials
Working Day
Agency Obligations
Client Obligations
Approvals
Fees and Payment
Intellectual Property
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Assignment
Subcontracting
Regulatory Compliance
Media Planning
Creative Services
Performance Metrics
Client Materials
Agency Materials
Dispute Resolution
Governing Law
Notices
Amendment
Entire Agreement
Severability
Third Party Rights
Brand Guidelines Compliance
Media Buying
Campaign Reporting
Personnel
Insurance
Non-Solicitation
Conflict of Interest
Retail
Consumer Goods
Financial Services
Telecommunications
Entertainment
Healthcare
Technology
Automotive
Real Estate
Food and Beverage
Fashion and Apparel
Education
Tourism and Hospitality
Legal
Marketing
Procurement
Finance
Compliance
Creative Services
Media Planning
Digital Marketing
Brand Management
Corporate Communications
Business Development
Chief Marketing Officer
Marketing Director
Brand Manager
Advertising Manager
Legal Counsel
Procurement Manager
Creative Director
Media Planning Director
Account Director
Digital Marketing Manager
Compliance Officer
Finance Director
Business Development Manager
Communications Manager
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