White Label Service Agreement Template for England and Wales

A White Label Service Agreement is a comprehensive legal document governed by the laws of England and Wales that establishes the terms and conditions under which one company (the service provider) provides services or products that another company (the reseller) can rebrand and sell as their own. The agreement covers crucial aspects including intellectual property rights, service levels, quality standards, confidentiality, data protection, and liability provisions. It ensures compliance with UK legislation including the Contracts Act, intellectual property laws, and data protection regulations.

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What is a White Label Service Agreement?

A White Label Service Agreement is essential when one business wishes to provide services under another company's brand. This agreement, governed by English and Welsh law, establishes the framework for service delivery, rebranding rights, quality control, and commercial terms. It's particularly relevant in scenarios where businesses want to expand their service offerings without developing products in-house. The agreement includes provisions for intellectual property licensing, service level commitments, confidentiality, and regulatory compliance, making it suitable for various industries from technology to financial services.

What sections should be included in a White Label Service Agreement?

1. Parties: Details of the service provider and recipient, including registered addresses and company numbers

2. Background: Context of the agreement and brief description of the white label arrangement

3. Definitions: Key terms used throughout the agreement

4. Services: Detailed description of services to be provided under the white label arrangement

5. Intellectual Property Rights: Ownership, licensing and usage rights of IP, including branding requirements

6. Service Levels: Performance standards, KPIs, and quality requirements

7. Fees and Payment: Pricing structure, payment terms, and invoicing procedures

8. Confidentiality: Protection of confidential information and trade secrets

9. Term and Termination: Duration of agreement and termination provisions

What sections are optional to include in a White Label Service Agreement?

1. Data Protection: GDPR compliance obligations and data processing terms when personal data is involved

2. Regulatory Compliance: Industry-specific regulatory requirements for regulated sectors like financial services

3. Territory: Geographical limitations and restrictions of the agreement

4. Marketing and Promotion: Rules and requirements for marketing the white label services

What schedules should be included in a White Label Service Agreement?

1. Service Description Schedule: Detailed technical specifications of services

2. Service Level Agreement: Detailed performance metrics and remedies

3. Fee Schedule: Detailed pricing structure and payment terms

4. Brand Guidelines: Requirements for use of branding and marketing materials

5. Data Processing Agreement: GDPR-compliant data processing terms

6. Change Control Procedure: Process for implementing changes to services

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

England and Wales

Publisher

Genie AI

Cost

Free to use

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