Market Research Proposal Evaluation Form for the United Kingdom

Market Research Proposal Evaluation Form Template for England and Wales

A Market Research Proposal Evaluation Form is a structured assessment document used in England and Wales for evaluating and scoring research proposals submitted by market research agencies. It provides a systematic framework for analyzing methodology, budget, timeline, and technical capabilities while ensuring compliance with UK data protection laws, MRS guidelines, and industry standards. The document enables objective comparison between multiple proposals and supports informed decision-making in research commissioning.

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What is a Market Research Proposal Evaluation Form?

The Market Research Proposal Evaluation Form serves as a critical tool in the procurement of market research services under English and Welsh law. It is typically employed when organizations need to assess multiple research proposals objectively and systematically. The form incorporates evaluation criteria aligned with UK GDPR requirements, MRS guidelines, and industry best practices. It helps organizations document their decision-making process, ensure regulatory compliance, and select the most suitable research partner based on predefined criteria including methodology, cost-effectiveness, and technical capability.

What sections should be included in a Market Research Proposal Evaluation Form?

1. Proposal Overview: Basic information about the research proposal including title, submitting organization, and date

2. Methodology Assessment: Evaluation of proposed research methods, sampling strategy, and data collection approaches

3. Budget Review: Assessment of cost breakdown and value for money

4. Timeline Evaluation: Review of proposed project timeline and milestones

5. Technical Capability Assessment: Evaluation of the research team's expertise and resources

What sections are optional to include in a Market Research Proposal Evaluation Form?

1. Innovation Assessment: Evaluation of innovative approaches or technologies - used for proposals involving new methodologies or technologies

2. International Considerations: Assessment of cross-border research elements - used for multi-country research projects

3. Ethical Considerations: Review of ethical implications and safeguards - used for sensitive research topics or vulnerable populations

What schedules should be included in a Market Research Proposal Evaluation Form?

1. Scoring Matrix: Detailed scoring criteria and weightings

2. Compliance Checklist: Checklist for regulatory and methodological compliance

3. Evaluator Notes Template: Standardized format for evaluator comments and recommendations

4. Previous Performance Summary: Summary of vendor's past performance (if applicable)

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

England and Wales

Publisher

Genie AI

Document Type

Evaluation Form

Cost

Free to use
Relevant legal definitions
Clauses
Industries

UK GDPR and Data Protection Act 2018: Key legislation governing how personal data must be collected, processed, and stored during market research activities. Ensures compliance with data protection principles, subject rights, and lawful bases for processing.

Privacy and Electronic Communications Regulations (PECR): Regulations specific to electronic communications, relevant for online market research methods and electronic communications with participants.

Market Research Society (MRS) Code of Conduct: Professional standards and ethical guidelines specific to market research activities in the UK, including participant rights and researcher obligations.

ICC/ESOMAR International Code: International standards for market and social research, providing ethical and professional guidance for research activities.

Consumer Rights Act 2015: Legislation protecting consumer rights, relevant when conducting research involving consumers and ensuring fair treatment of research participants.

Consumer Protection from Unfair Trading Regulations 2008: Regulations preventing unfair commercial practices, important when research involves consumer-facing activities or product testing.

Competition Act 1998: Legislation ensuring fair competition, relevant when research involves market analysis or competitor information.

Enterprise Act 2002: Law governing business practices and market competition, important for market research that may affect competitive market dynamics.

Copyright, Designs and Patents Act 1988: Intellectual property protection law, crucial for protecting research methodologies, outputs, and ensuring proper usage rights.

Trade Marks Act 1994: Legislation protecting branded elements, relevant when research involves brand names, logos, or trade marks.

Common Law Contract Principles: Fundamental principles governing contract formation and enforcement in England and Wales, essential for research agreements.

Unfair Contract Terms Act 1977: Legislation controlling unfair terms in contracts, important for research participation agreements and client contracts.

Equality Act 2010: Anti-discrimination legislation ensuring research methodologies and participant selection are free from unlawful discrimination.

Financial Services and Markets Act 2000: Specific regulations for financial services research, applicable when research involves financial products or services.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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