The Marketing Services Agreement is essential for businesses engaging external marketing service providers in Denmark. It is used when a company wishes to formally engage marketing services, whether for specific campaigns or ongoing marketing support. The agreement ensures compliance with Danish marketing laws, data protection regulations, and consumer protection requirements while clearly defining the scope of services, deliverables, and responsibilities of both parties. This document is particularly important in the Danish context as it incorporates specific requirements of Danish marketing legislation (Markedsføringsloven) and EU regulations like GDPR. The agreement typically includes detailed service specifications, approval processes, intellectual property provisions, and payment terms, making it suitable for both comprehensive marketing arrangements and specific campaign management.
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Key Requirements PROMPT example:
Marketing Services Agreement
I need a Marketing Services Agreement under Danish law for hiring a digital marketing agency to manage our social media presence and online advertising campaigns, with special attention to GDPR compliance and performance metrics.
1. Parties: Identification of the service provider and client with full legal details
2. Background: Context of the agreement and brief description of parties' business relationship
3. Definitions and Interpretation: Key terms used throughout the agreement and rules of interpretation
4. Scope of Services: Detailed description of marketing services to be provided
5. Service Provider's Obligations: Key responsibilities and commitments of the marketing service provider
6. Client's Obligations: Client's responsibilities including provision of materials and approvals
7. Approval Process: Procedures for submitting, reviewing, and approving marketing materials
8. Fees and Payment Terms: Service pricing, payment schedule, and invoicing procedures
9. Intellectual Property Rights: Ownership and licensing of marketing materials and pre-existing IP
10. Compliance with Laws: Compliance with Danish marketing laws and regulations
11. Confidentiality: Protection of confidential information exchanged during the service provision
12. Term and Termination: Duration of agreement and termination provisions
13. Limitation of Liability: Limits on parties' liability under Danish law
14. Force Majeure: Provisions for unforeseen circumstances preventing performance
15. Governing Law and Jurisdiction: Confirmation of Danish law application and jurisdiction
1. Data Processing Terms: Required when personal data processing is part of marketing services (GDPR compliance)
2. Digital Marketing Services: Specific provisions for online marketing, social media, and digital campaigns
3. Traditional Marketing Services: Specific provisions for print, broadcast, and outdoor advertising
4. Service Levels: Specific performance metrics and service level agreements if required
5. Staff and Subcontractors: Terms governing use of personnel and third-party contractors
6. Non-Competition: Restrictions on working with competitors if required
7. Insurance: Specific insurance requirements for high-value campaigns
8. Brand Guidelines: Compliance with client's branding requirements and guidelines
1. Schedule 1 - Services Description: Detailed specification of marketing services to be provided
2. Schedule 2 - Fee Schedule: Detailed pricing, rate cards, and payment terms
3. Schedule 3 - Service Levels: Performance metrics and measurement criteria
4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers
5. Schedule 5 - Data Processing Agreement: GDPR-compliant data processing terms and details
6. Schedule 6 - Campaign Calendar: Timeline and scheduled marketing activities
7. Appendix A - Brand Guidelines: Client's branding requirements and usage rules
8. Appendix B - Approval Workflows: Detailed procedures for content approval process
Authors
Relevant legal definitions
Agreement
Applicable Laws
Approved Marketing Materials
Brand Guidelines
Campaign
Confidential Information
Client
Client Materials
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Services
Personal Data
Project
Service Level Agreement
Service Provider
Specifications
Subcontractor
Term
Territory
Third Party Materials
Traditional Marketing Services
Work Product
Working Day
Campaign Period
Compliance Requirements
Data Protection Laws
GDPR
Marketing Budget
Media Plan
Performance Reports
Project Brief
Review Period
Social Media Platforms
Success Metrics
Target Audience
Applicable Laws
Approved Marketing Materials
Brand Guidelines
Campaign
Confidential Information
Client
Client Materials
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Services
Personal Data
Project
Service Level Agreement
Service Provider
Specifications
Subcontractor
Term
Territory
Third Party Materials
Traditional Marketing Services
Work Product
Working Day
Campaign Period
Compliance Requirements
Data Protection Laws
GDPR
Marketing Budget
Media Plan
Performance Reports
Project Brief
Review Period
Social Media Platforms
Success Metrics
Target Audience
Clauses
Appointment
Services
Service Provider Obligations
Client Obligations
Fees and Payment
Approvals
Intellectual Property
Data Protection
Marketing Compliance
Confidentiality
Warranties
Limitation of Liability
Indemnification
Force Majeure
Term and Termination
Service Levels
Personnel
Subcontracting
Reporting
Quality Control
Brand Protection
Non-Competition
Insurance
Dispute Resolution
Governing Law
Assignment
Notices
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Relationship of Parties
Survival
Counterparts
Services
Service Provider Obligations
Client Obligations
Fees and Payment
Approvals
Intellectual Property
Data Protection
Marketing Compliance
Confidentiality
Warranties
Limitation of Liability
Indemnification
Force Majeure
Term and Termination
Service Levels
Personnel
Subcontracting
Reporting
Quality Control
Brand Protection
Non-Competition
Insurance
Dispute Resolution
Governing Law
Assignment
Notices
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Relationship of Parties
Survival
Counterparts
Relevant Industries
Retail
E-commerce
Financial Services
Technology
Consumer Goods
Professional Services
Healthcare
Entertainment
Education
Manufacturing
Hospitality
Real Estate
Telecommunications
Automotive
Media and Communications
Relevant Teams
Legal
Marketing
Procurement
Compliance
Finance
Brand Management
Digital Marketing
Communications
Business Development
Operations
Relevant Roles
Marketing Director
Chief Marketing Officer
Brand Manager
Marketing Manager
Legal Counsel
Procurement Manager
Account Manager
Business Development Manager
Commercial Director
Marketing Consultant
Agency Director
Compliance Officer
Contract Manager
Project Manager
Digital Marketing Manager
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