Digital Marketing Contract Template for Denmark

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Key Requirements PROMPT example:

Digital Marketing Contract

I need a Digital Marketing Contract for my Danish e-commerce startup that's planning to expand into other Nordic countries by March 2025, with particular focus on social media marketing and influencer partnerships while ensuring GDPR compliance across all territories.

What is a Digital Marketing Contract?

The Digital Marketing Contract serves as a crucial legal framework for businesses engaging in digital marketing activities within Denmark's jurisdiction. It is designed for situations where a company or individual seeks to formally engage digital marketing services, whether from an agency, consultant, or freelance professional. The document encompasses essential elements required under Danish law, including compliance with the Danish Marketing Practices Act and GDPR requirements. It provides comprehensive coverage of modern digital marketing activities while ensuring alignment with Danish business practices and EU regulations. This contract type is particularly relevant in today's digital-first business environment, where clear terms for online marketing activities, data handling, and performance metrics are essential for successful business relationships.

What sections should be included in a Digital Marketing Contract?

1. Parties: Identification of the service provider (digital marketing agency) and the client, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement, including the client's business nature and marketing needs, and the agency's expertise

3. Definitions: Key terms used throughout the agreement, including technical marketing terms, performance metrics, and compliance-related definitions

4. Scope of Services: Detailed description of digital marketing services to be provided, including specific platforms, channels, and activities

5. Agency Obligations: Key responsibilities and commitments of the marketing agency, including service delivery, reporting, and compliance requirements

6. Client Obligations: Client's responsibilities, including providing necessary access, materials, and approvals

7. Data Protection and Privacy: GDPR compliance measures, data processing terms, and privacy protection obligations

8. Performance Metrics and Reporting: KPIs, reporting frequency, and performance evaluation criteria

9. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms

10. Intellectual Property Rights: Ownership and usage rights for marketing materials, content, and campaign assets

11. Term and Termination: Contract duration, renewal terms, and termination conditions

12. Confidentiality: Protection of confidential information and trade secrets

13. Liability and Indemnification: Limitation of liability, indemnification obligations, and risk allocation

14. General Provisions: Standard clauses including governing law, dispute resolution, and entire agreement

What sections are optional to include in a Digital Marketing Contract?

1. Social Media Management: Specific terms for social media account management and content creation, used when social media services are included

2. Influencer Marketing: Terms governing influencer collaboration and management, included when influencer marketing is part of the services

3. Content Creation and Approval: Detailed process for content creation, approval workflows, and revision cycles, used for content marketing services

4. Search Engine Optimization: Specific terms for SEO services, including performance metrics and optimization strategies

5. Pay-Per-Click Advertising: Terms specific to PPC campaign management, including budget management and performance targets

6. Third-Party Tools and Services: Terms governing the use of third-party marketing tools and services, included when specific tools are part of the service offering

7. International Marketing: Additional terms for cross-border marketing activities, included for international campaigns

8. Crisis Management: Procedures and responsibilities for managing marketing-related crises or reputation issues

What schedules should be included in a Digital Marketing Contract?

1. Schedule A - Service Level Agreement: Detailed performance standards, response times, and service quality metrics

2. Schedule B - Fee Structure: Detailed breakdown of fees, pricing models, and payment terms

3. Schedule C - Campaign Specifications: Technical specifications for marketing campaigns, including target audiences and channels

4. Schedule D - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

5. Schedule E - Approved Marketing Channels: List of approved marketing platforms and channels with specific requirements for each

6. Schedule F - Reporting Templates: Standard formats for performance reports and analytics

7. Schedule G - Brand Guidelines: Client's branding requirements and usage guidelines

8. Appendix 1 - Key Personnel: List of key team members from both parties with roles and contact information

9. Appendix 2 - Technical Requirements: Technical specifications for digital marketing tools and integrations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Professional Services

Manufacturing

Entertainment

Education

Tourism and Hospitality

Consumer Goods

Real Estate

Non-profit Organizations

Media and Publishing

Relevant Teams

Legal

Marketing

Digital

Procurement

Compliance

Business Development

Operations

Brand Management

E-commerce

Content Creation

Social Media

Customer Relations

Strategy

Finance

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Content Marketing Specialist

Social Media Manager

SEO Specialist

Marketing Compliance Officer

Legal Counsel

Procurement Manager

Business Development Manager

Agency Account Manager

Marketing Operations Manager

Digital Strategy Director

E-commerce Manager

Brand Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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