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1. Parties: Identification of the digital marketing service provider and the client, including their complete legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, marketing metrics, and other relevant terminology used in the contract
4. Scope of Services: Comprehensive outline of digital marketing services to be provided, including specific platforms and channels
5. Term and Termination: Duration of the contract, renewal terms, and conditions for termination
6. Payment Terms: Fee structure, payment schedule, and any performance-based compensation
7. Performance Metrics: Key performance indicators (KPIs) and measurement criteria for marketing campaigns
8. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaign assets
9. Data Protection and Privacy: Compliance with Philippine Data Privacy Act and data handling procedures
10. Confidentiality: Protection of confidential information and trade secrets
11. Reporting and Communication: Reporting requirements, frequency, and communication protocols
12. Warranties and Representations: Guarantees regarding service quality and compliance with laws
13. Limitation of Liability: Extent and limitations of each party's liability
14. General Provisions: Standard contractual clauses including governing law, dispute resolution, and notices
1. Social Media Management: Specific terms for social media platform management, including account access and content approval processes
2. Influencer Marketing: Terms governing influencer collaboration, selection criteria, and compliance with advertising regulations
3. Search Engine Optimization: Specific terms for SEO services, including target metrics and methodology
4. Content Creation: Terms regarding content development, approval processes, and content ownership
5. Email Marketing: Specific terms for email marketing services, including compliance with spam regulations
6. Analytics and Tracking: Details about implementation of tracking tools and analytics reporting
7. Third-Party Tools: Terms regarding the use of third-party marketing tools and platforms
8. Crisis Management: Procedures for handling social media crises or negative publicity
9. Training and Support: Terms for providing training or support to client's internal team
1. Schedule A - Service Level Agreement: Detailed specifications of service levels, response times, and performance standards
2. Schedule B - Fee Structure: Detailed breakdown of fees, payment terms, and performance-based incentives
3. Schedule C - Campaign Specifications: Detailed marketing campaign plans, targets, and timelines
4. Schedule D - Approved Platforms and Tools: List of approved marketing platforms, tools, and third-party services
5. Schedule E - Reporting Templates: Standard templates for regular reporting and performance tracking
6. Schedule F - Brand Guidelines: Client's branding requirements and guidelines for marketing content
7. Appendix 1 - Data Processing Agreement: Detailed terms for handling personal data in compliance with Philippine Data Privacy Act
8. Appendix 2 - Emergency Contact Protocol: List of key contacts and procedures for urgent situations
Agency Fee
Analytics Data
Applicable Laws
Approval Process
Authorized Representatives
Brand Guidelines
Campaign
Campaign Assets
Campaign Period
Client Materials
Commencement Date
Confidential Information
Content
Conversion
Data Protection Laws
Deliverables
Digital Channels
Digital Marketing Services
Effective Date
Force Majeure
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Budget
Marketing Strategy
Metrics
Personal Data
Platform
Project Brief
Reporting Period
Response Time
Service Level Agreement
Services
Social Media Channels
Social Media Content
Success Metrics
Target Audience
Term
Territory
Third-Party Tools
User Data
User-Generated Content
Working Day
Work Product
Payment Terms
Performance Metrics
Data Protection
Confidentiality
Intellectual Property
Service Level Agreement
Term and Termination
Warranties
Limitation of Liability
Force Majeure
Compliance
Dispute Resolution
Assignment
Subcontracting
Reporting
Access Rights
Content Approval
Platform Usage
Third Party Rights
Indemnification
Audit Rights
Amendment
Notice
Governing Law
Severability
Entire Agreement
Brand Protection
Client Obligations
Agency Obligations
Campaign Management
Crisis Management
Social Media Usage
Content Ownership
Data Analytics
Performance Reporting
Budget Management
Account Access
Competitive Restrictions
Personnel
Retail
E-commerce
Technology
Financial Services
Healthcare
Education
Entertainment
Food and Beverage
Real Estate
Tourism and Hospitality
Professional Services
Manufacturing
Consumer Goods
Non-profit Organizations
Telecommunications
Marketing
Legal
Procurement
Digital Operations
Content Creation
Social Media
Analytics
Brand Management
Compliance
Business Development
Finance
Information Technology
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Social Media Manager
Content Marketing Specialist
SEO Specialist
Digital Analytics Manager
Brand Manager
Marketing Compliance Officer
Legal Counsel
Procurement Manager
Agency Account Manager
E-commerce Manager
Marketing Operations Manager
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