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Digital Marketing Agreement
1. Parties: Identification of the service provider and client, including full legal names, registration numbers, and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Service Provider Obligations: Key responsibilities and commitments of the marketing agency
6. Client Obligations: Client's responsibilities, including provision of materials and approvals
7. Data Protection and Privacy: GDPR compliance measures and data processing terms
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details
10. Term and Termination: Duration of agreement and termination provisions
11. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria
12. Confidentiality: Protection of confidential information and trade secrets
13. General Terms: Standard legal provisions including governing law, disputes, and notices
1. Social Media Management: Specific terms for social media platform management, used when services include social media
2. Content Creation: Terms regarding content creation and approval processes, included when content creation is part of services
3. SEO Services: Specific terms for search engine optimization services, if included in scope
4. Paid Advertising: Terms for managing paid advertising campaigns and budgets, if applicable
5. Influencer Marketing: Terms for influencer collaboration and management, if part of services
6. International Marketing: Additional terms for cross-border marketing activities, if applicable
7. Crisis Management: Procedures for handling PR crises or reputation management issues
8. Service Level Agreement: Detailed service levels and response times, if specific performance standards are required
1. Schedule 1 - Service Specifications: Detailed breakdown of digital marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure, rates, and payment terms
3. Schedule 3 - Key Performance Indicators: Specific metrics and targets for measuring marketing performance
4. Schedule 4 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures
5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule 6 - Approved Platforms and Tools: List of authorized marketing platforms and tools to be used
7. Schedule 7 - Campaign Calendar: Planned marketing activities and timeline
8. Appendix A - Contact Information: Key contacts and escalation procedures for both parties
Authors
Applicable Laws
Approved Platforms
Business Day
Campaign
Campaign Calendar
Client Content
Client Data
Confidential Information
Content Strategy
Data Protection Laws
Deliverables
Digital Marketing Services
Effective Date
Force Majeure
GDPR
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Budget
Marketing Materials
Marketing Strategy
Personal Data
Platform Terms
Project Timeline
Reporting Period
Service Level Requirements
Services
Social Media Platforms
Subsidiary
Target Audience
Term
Territory
Third Party Materials
User Data
Working Hours
Definitions
Service Provision
Scope of Services
Service Provider Obligations
Client Obligations
Performance Standards
Data Protection
Privacy Compliance
Intellectual Property Rights
Fees and Payment
Term and Duration
Termination
Service Levels
Reporting Requirements
Marketing Approvals
Platform Access
Confidentiality
Non-Competition
Non-Solicitation
Warranties
Indemnification
Limitation of Liability
Force Majeure
Assignment
Subcontracting
Notices
Amendments
Entire Agreement
Severability
Governing Law
Dispute Resolution
Data Processing
Content Rights
Budget Management
Campaign Management
Quality Control
Compliance with Laws
Insurance
Audit Rights
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