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1. Parties: Identification of the service provider and client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency
6. Client's Obligations: Client's responsibilities, including provision of materials and approvals
7. Data Protection and Privacy: Compliance with Hong Kong's Personal Data (Privacy) Ordinance and data handling procedures
8. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaigns
9. Performance Metrics and Reporting: KPIs, reporting requirements, and performance measurement criteria
10. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures
11. Term and Termination: Duration of agreement and conditions for termination
12. Confidentiality: Protection of confidential information and trade secrets
13. Warranties and Indemnities: Guarantees of service quality and indemnification provisions
14. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Social Media Management: Specific terms for social media account management and posting requirements
2. Content Creation: Terms specific to content creation, approval processes, and revision cycles
3. SEO Services: Specific terms for search engine optimization services and ranking targets
4. PPC Advertising: Terms for pay-per-click advertising management and budget handling
5. Influencer Marketing: Terms governing influencer collaboration and compliance requirements
6. Email Marketing: Specific terms for email marketing services and compliance with anti-spam laws
7. Crisis Management: Procedures for handling social media crises or negative publicity
8. White Label Services: Terms for providing services under client's brand name
1. Schedule 1 - Service Specifications: Detailed breakdown of services, deliverables, and timelines
2. Schedule 2 - Fee Schedule: Detailed pricing structure, payment milestones, and additional costs
3. Schedule 3 - Service Level Agreement: Performance standards, response times, and service quality metrics
4. Schedule 4 - Approved Platforms and Tools: List of approved marketing platforms, tools, and software
5. Schedule 5 - Key Personnel: Details of key team members and their roles
6. Schedule 6 - Brand Guidelines: Client's branding requirements and usage guidelines
7. Appendix A - Data Processing Agreement: Detailed terms for handling personal data in compliance with privacy laws
8. Appendix B - Campaign Calendar: Planned marketing activities and campaign schedule
Advertising Materials
Applicable Laws
Approved Platforms
Business Day
Campaign
Confidential Information
Client
Client Materials
Commencement Date
Content
Data Protection Laws
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Strategy
Personal Data
Platform
Project
Reports
Service Level Agreement
Service Provider
Services
Social Media Accounts
Specifications
Target Audience
Term
Territory
Third Party Materials
User Data
Working Hours
Service Scope
Service Provider Obligations
Client Obligations
Data Protection
Privacy Compliance
Intellectual Property
Content Rights
Performance Standards
Service Levels
Fees and Payment
Confidentiality
Non-Competition
Non-Solicitation
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Duration
Termination
Assignment
Subcontracting
Audit Rights
Dispute Resolution
Governing Law
Entire Agreement
Severability
Notices
Amendments
Waiver
Third Party Rights
Counterparts
Retail
E-commerce
Technology
Financial Services
Professional Services
Healthcare
Education
Food and Beverage
Fashion and Apparel
Real Estate
Travel and Tourism
Entertainment
Consumer Goods
Media and Publishing
Telecommunications
Legal
Marketing
Digital
Procurement
Compliance
Finance
Business Development
Communications
Brand Management
Operations
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Brand Manager
Social Media Manager
Content Marketing Manager
Marketing Operations Manager
Legal Counsel
Procurement Manager
Business Development Manager
Agency Account Manager
Digital Strategy Director
E-commerce Manager
Communications Manager
Compliance Officer
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