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1. Parties: Identification of the digital marketing service provider and the client, including full legal names and registered addresses
2. Background: Context of the agreement, including the client's need for digital marketing services and the provider's expertise
3. Definitions: Detailed definitions of technical terms, marketing metrics, and other key terms used throughout the agreement
4. Scope of Services: Detailed description of digital marketing services to be provided, including specific channels and activities
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Fees and Payment Terms: Pricing structure, payment schedule, and any performance-based fee arrangements
7. Service Provider Obligations: Key responsibilities and commitments of the digital marketing agency
8. Client Obligations: Client's responsibilities, including provision of materials and approvals
9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaign assets
10. Data Protection and Privacy: Compliance with Privacy Act 2020 and data handling procedures
11. Confidentiality: Protection of confidential information exchanged during the service relationship
12. Performance Reporting: Reporting requirements, KPIs, and performance measurement criteria
13. General Terms: Standard legal provisions including governing law, dispute resolution, and force majeure
1. Social Media Management: Specific terms for social media account management and content creation, include when social media services are part of the scope
2. Content Creation Services: Detailed terms for content creation, approval processes, and usage rights, include when content creation is a significant component
3. SEO Services: Specific terms for search engine optimization services, include when SEO is part of the scope
4. Paid Advertising Management: Terms for managing paid advertising campaigns and budgets, include when paid advertising is included
5. Influencer Marketing: Terms governing influencer partnerships and campaigns, include when influencer marketing is part of the services
6. Website Maintenance: Terms for website updates and maintenance services, include when website services are included
7. International Marketing: Specific provisions for international marketing activities, include when services extend beyond New Zealand
8. Crisis Management: Procedures for handling digital marketing crises or reputation management issues, include for high-profile clients
1. Schedule 1: Service Specifications: Detailed breakdown of specific digital marketing services, deliverables, and timelines
2. Schedule 2: Fee Schedule: Detailed pricing structure, including any variable costs or performance-based fees
3. Schedule 3: Key Performance Indicators: Specific metrics and targets for measuring campaign success
4. Schedule 4: Approved Marketing Channels: List of approved platforms and channels for marketing activities
5. Schedule 5: Brand Guidelines: Client's branding requirements and guidelines for marketing materials
6. Appendix A: Reporting Templates: Standard templates for performance reporting and analytics
7. Appendix B: Approval Processes: Workflows and timeframes for content approval and campaign sign-off
8. Appendix C: Technical Requirements: Technical specifications for digital assets and integrations
Applicable Laws
Approved Marketing Channels
Business Day
Campaign
Campaign Materials
Client
Client Content
Client Data
Commencement Date
Confidential Information
Content Calendar
Deliverables
Digital Marketing Services
Digital Platforms
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Budget
Marketing Strategy
Personal Information
Platform Terms
Pre-existing Materials
Privacy Laws
Project Brief
Renewal Term
Reporting Period
Service Provider
Services
Social Media Accounts
Specifications
Target Audience
Term
Territory
Third Party Materials
Transformation Work
Work Product
Business Hours
Performance Metrics
Analytics Data
Brand Guidelines
Campaign Assets
Digital Advertising
Engagement Metrics
Fees
Hired Content
Implementation Timeline
Milestone
Response Time
Service Level Requirements
Success Metrics
User Data
Website
Services
Term
Fees and Payment
Client Obligations
Service Provider Obligations
Intellectual Property
Data Protection
Confidentiality
Performance Metrics
Reporting
Warranties
Limitation of Liability
Termination
Force Majeure
Assignment
Dispute Resolution
Governing Law
Entire Agreement
Variation
Notices
Service Level Requirements
Subcontracting
Compliance with Laws
Insurance
Indemnification
Non-Solicitation
Marketing Materials Approval
Social Media Management
Content Creation
Campaign Management
Brand Protection
Data Analytics
Third Party Services
Website Management
Competition Law Compliance
Consumer Protection
Privacy
Retail
E-commerce
Professional Services
Technology
Healthcare
Education
Financial Services
Hospitality
Real Estate
Manufacturing
Consumer Goods
Entertainment
Tourism
Non-profit Organizations
Telecommunications
Marketing
Legal
Procurement
Business Development
Operations
Communications
Digital
Brand Management
Content Creation
Social Media
Compliance
Strategy
Commercial
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Communications Manager
Brand Manager
Content Manager
Social Media Manager
Marketing Coordinator
Legal Counsel
Procurement Manager
Operations Manager
Chief Executive Officer
Commercial Manager
Contract Manager
Digital Strategy Director
Marketing Operations Manager
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