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1. Parties: Identification of the service provider (digital marketing agency) and the client
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including technical digital marketing terminology
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Service Provider Obligations: Specific responsibilities and commitments of the digital marketing agency
6. Client Obligations: Client's responsibilities, including provision of materials and approvals
7. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms
8. Performance Metrics and Reporting: KPIs, reporting requirements, and performance measurement criteria
9. Data Protection and Privacy: Compliance with Swiss data protection laws and handling of personal data
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of agreement and termination provisions
13. Liability and Indemnification: Limitation of liability and indemnification obligations
14. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement
1. Social Media Management: Specific provisions for social media platform management and content creation
2. SEO Services: Detailed terms for search engine optimization services if included
3. Content Creation and Approval: Specific processes for content creation, review, and approval if content creation is part of services
4. Paid Advertising Management: Terms for managing paid advertising campaigns and budgets
5. International Marketing Provisions: Additional terms for cross-border marketing activities
6. Crisis Management: Procedures for handling social media or marketing crises
7. Competitive Restrictions: Non-compete and exclusivity provisions if required
8. White Labeling: Terms for white-label service provision if applicable
1. Schedule A - Service Description: Detailed breakdown of all digital marketing services covered
2. Schedule B - Fee Schedule: Detailed pricing, payment terms, and cost breakdown
3. Schedule C - Performance Metrics: Specific KPIs and performance targets
4. Schedule D - Approved Platforms: List of digital platforms and channels to be used
5. Schedule E - Data Processing Agreement: Detailed terms for handling personal data in compliance with Swiss law
6. Schedule F - Service Level Agreement: Response times and service level commitments
7. Appendix 1 - Client Brand Guidelines: Client's branding requirements and standards
8. Appendix 2 - Campaign Calendar: Planned marketing activities and timeline
Advertising Platforms
Affiliate Marketing
Analytics Data
Applicable Laws
Approved Platforms
Business Day
Campaign
Client Content
Client Data
Commencement Date
Confidential Information
Content Calendar
Conversion
Data Protection Laws
Deliverables
Digital Advertising
Digital Marketing Services
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Budget
Marketing Materials
Marketing Strategy
Metrics
Performance Report
Personal Data
Platform Terms
Project Brief
Reporting Period
Search Engine Optimization
Service Level Requirements
Services
Social Media Platforms
Target Audience
Term
Territory
Third Party Materials
User Data
Website Analytics
Work Product
Services
Scope of Work
Service Provider Obligations
Client Obligations
Service Levels
Performance Metrics
Fees and Payment
Invoicing
Data Protection
Privacy Compliance
Intellectual Property
Content Rights
Social Media Management
Digital Advertising
Analytics and Reporting
Confidentiality
Non-Competition
Non-Solicitation
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Duration
Termination
Consequences of Termination
Assignment
Subcontracting
Notices
Amendments
Entire Agreement
Severability
Waiver
Governing Law
Dispute Resolution
Compliance with Laws
Anti-Bribery
Insurance
Audit Rights
Personnel
Relationship of Parties
Retail
E-commerce
Financial Services
Technology
Healthcare
Manufacturing
Professional Services
Hospitality
Real Estate
Education
Consumer Goods
Entertainment
Telecommunications
Non-profit
Automotive
Marketing
Legal
Procurement
Communications
Digital
Business Development
Compliance
Finance
Brand Management
Operations
Marketing Director
Chief Marketing Officer
Digital Marketing Manager
Business Development Manager
Legal Counsel
Procurement Manager
Communications Director
Brand Manager
Social Media Manager
Content Marketing Manager
Marketing Operations Manager
Agency Relations Manager
Chief Digital Officer
Marketing Compliance Officer
Contract Manager
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