Social Media Agency Contract Template for Germany

1. Service Level Agreement (SLA): Specific performance metrics and response times, used for larger clients or complex campaigns

2. Crisis Management: Procedures for handling social media crises or negative publicity, important for high-profile clients

3. Influencer Collaboration: Terms for managing influencer partnerships, if the agency handles influencer marketing

4. International Operations: Additional provisions for cross-border social media management

5. Content Approval Workflow: Detailed content approval processes for clients requiring strict oversight

6. Competitive Restrictions: Non-compete clauses and handling of competing clients

7. Training and Knowledge Transfer: Provisions for training client's staff on social media management

8. Third-Party Tool Usage: Terms for using specific social media management tools and associated costs

1. Schedule A - Service Specifications: Detailed breakdown of services, including posting frequency, platform-specific deliverables

2. Schedule B - Fee Structure: Detailed pricing, including base fees, additional services, and expense policies

3. Schedule C - Brand Guidelines: Client's branding requirements and social media voice guidelines

4. Schedule D - Reporting Templates: Format and content of regular performance reports

5. Schedule E - Key Performance Indicators: Specific metrics and targets for measuring success

6. Appendix 1 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

7. Appendix 2 - Platform-Specific Requirements: Technical requirements and policies for each social media platform

8. Appendix 3 - Emergency Contact Protocol: Contact details and procedures for urgent situations