Reseller Authorization Letter for United Arab Emirates

Reseller Authorization Letter Template for United Arab Emirates

A Reseller Authorization Letter is a formal document used in the United Arab Emirates to officially authorize a business entity to resell specific products or services within a defined territory. This document, governed by UAE commercial laws including Federal Law No. 18 of 1981 (Commercial Agency Law) and Federal Law No. 8 of 2004 (Commercial Activities Law), establishes the basic terms of the reseller relationship while providing necessary documentation for local authorities and business operations. It serves as proof of the reseller's legitimate relationship with the principal company and helps ensure compliance with UAE business regulations.

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What is a Reseller Authorization Letter?

The Reseller Authorization Letter is a crucial document in the UAE business environment, particularly for companies looking to expand their distribution networks without entering into a formal agency agreement. This document is commonly used when a manufacturer or brand owner (principal) wishes to authorize another entity to resell their products or services while maintaining a simpler relationship than a full distributorship agreement. The letter typically specifies the scope of authorization, territorial limits, and basic terms of the relationship. Under UAE law, particularly considering the Commercial Agency Law (Federal Law No. 18 of 1981) and Commercial Activities Law (Federal Law No. 8 of 2004), this document helps establish a clear but non-registered commercial relationship, distinguishing it from registered commercial agency arrangements. It's especially important for businesses requiring proof of authorization for local licensing authorities, customs clearance, or participation in tenders.

What sections should be included in a Reseller Authorization Letter?

1. Letter Header and Date: Company letterhead, date, and reference number if applicable

2. Addressee Details: Full name and address of the reseller entity

3. Subject Line: Clear indication that this is a Reseller Authorization Letter

4. Opening Statement: Formal confirmation of the appointment as authorized reseller

5. Authorization Scope: Specific products/services the reseller is authorized to sell

6. Territory Definition: Geographic area where the authorization is valid

7. Duration: Period of validity for the authorization

8. Basic Terms: Key conditions of the authorization including any immediate restrictions

9. Signatory Block: Authorized signatory details and signature space

What sections are optional to include in a Reseller Authorization Letter?

1. Pricing Guidelines: Include when specific pricing restrictions or guidelines need to be established

2. Non-Exclusivity Statement: Include when multiple resellers may be appointed in the same territory

3. Trademark Usage: Include when allowing the reseller to use company trademarks or branding

4. Compliance Requirements: Include when specific regulatory or industry compliance needs to be highlighted

5. Performance Expectations: Include when setting specific sales targets or performance metrics

6. Sub-reseller Prohibition: Include when explicitly prohibiting the appointment of sub-resellers

What schedules should be included in a Reseller Authorization Letter?

1. Product List: Detailed list of authorized products or services

2. Territory Map: Visual or detailed description of authorized territory boundaries

3. Authorized Locations: List of specific locations where reseller is authorized to operate

4. Price List: Official price list or pricing structure if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

Genie AI

Document Type

Letter of Authority

Sector

Banking

Cost

Free to use
Relevant Industries

Technology and Electronics

Consumer Goods

Automotive

Industrial Equipment

Medical Devices

Software and Digital Products

Fashion and Luxury Goods

Construction Materials

Telecommunications

Food and Beverage

Pharmaceuticals

Home Appliances

Relevant Teams

Legal

Sales

Commercial Operations

Business Development

Distribution

Supply Chain

Compliance

Channel Management

Contract Administration

Relevant Roles

Sales Director

Channel Manager

Business Development Manager

Legal Counsel

Commercial Director

Distribution Manager

Chief Commercial Officer

Procurement Manager

Supply Chain Manager

Regional Sales Manager

Compliance Officer

Operations Director

Contract Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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