Reseller Authorization Letter for the United States

Reseller Authorization Letter Template for United States

A Reseller Authorization Letter is a formal document used in the United States that grants permission to a third party to resell products or services. It establishes the legal relationship between the manufacturer or original product owner and the reseller, outlining the terms, conditions, and scope of the authorization. The document complies with U.S. federal and state commercial laws, including antitrust regulations and the Uniform Commercial Code.

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What is a Reseller Authorization Letter?

The Reseller Authorization Letter serves as an essential business document in the U.S. market, establishing authorized distribution channels for products and services. It is commonly used when companies want to expand their market reach through third-party sellers while maintaining control over their brand and distribution. The letter typically includes specific authorization terms, territory restrictions, pricing guidelines, and duration of the agreement. This document helps ensure compliance with U.S. commercial laws while protecting both parties' interests in the reselling relationship.

What sections should be included in a Reseller Authorization Letter?

1. Authorization Statement: Clear statement granting reseller status and permissions to the receiving party

2. Company Information: Details of both authorizing company and reseller, including legal names, addresses, and contact information

3. Products/Services Covered: Specific products or services authorized for resale, including any limitations or exclusions

4. Territory Definition: Geographic area where reseller is authorized to operate and conduct sales

5. Duration: Time period for which the authorization is valid, including any renewal terms

What sections are optional to include in a Reseller Authorization Letter?

1. Price Guidelines: Minimum Advertised Price (MAP) policies, pricing requirements, and any restrictions on discounting

2. Quality Standards: Requirements for maintaining product/service quality and brand reputation

3. Reporting Requirements: Sales reporting, documentation requirements, and performance tracking guidelines

4. Compliance Requirements: Specific legal and regulatory compliance obligations, including antitrust and trade regulations

What schedules should be included in a Reseller Authorization Letter?

1. Schedule A - Product List: Comprehensive list of all authorized products/services for resale

2. Schedule B - Price List: Current pricing structure, wholesale prices, and recommended retail prices

3. Schedule C - Territory Map: Visual representation and detailed description of authorized sales territory

4. Schedule D - Brand Guidelines: Rules and requirements for using company branding, trademarks, and marketing materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

United States

Publisher

Genie AI

Sector

Banking

Cost

Free to use
Relevant Industries

Technology

Consumer Goods

Manufacturing

Electronics

Automotive

Relevant Teams

Sales

Legal

Business Development

Operations

Finance

Relevant Roles

Sales Director

Channel Manager

Business Development Manager

Legal Counsel

Distribution Manager

Industries

Sherman Antitrust Act: Federal antitrust law that prohibits anticompetitive business practices and monopolistic conduct in reseller relationships

Clayton Act: Federal law that supplements the Sherman Act, addressing specific practices not explicitly covered in the Sherman Act, including exclusive dealing arrangements

Robinson-Patman Act: Federal law that prohibits price discrimination between different resellers purchasing the same goods

Federal Trade Commission Act: Federal law that prohibits unfair methods of competition and deceptive practices in commerce

Uniform Commercial Code (UCC): Standardized set of laws governing commercial transactions, including sales of goods and contract terms

Trademark Act (Lanham Act): Federal law governing trademark usage and protection, crucial for brand representation by resellers

Copyright Act: Federal law protecting original works, relevant for marketing materials and product documentation used by resellers

Trade Secrets Protection: Laws protecting confidential business information shared between manufacturer and reseller

State Contract Laws: State-specific regulations governing contract formation, enforcement, and interpretation

State Franchise Laws: State-specific regulations ensuring reseller agreements don't inadvertently create franchise relationships

State Unfair Competition Laws: State-specific regulations preventing unfair business practices and maintaining fair competition

MAP Policies: Minimum Advertised Price policies governing how resellers can advertise and display prices

Export Control Regulations: Federal regulations controlling the export of products, particularly relevant if international resale is involved

Data Protection Laws: Federal and state regulations governing the handling and protection of customer data shared between parties

E-commerce Regulations: Laws governing online sales and electronic transactions for resellers operating in digital marketplaces

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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