CAN-SPAM Act: Federal law governing email marketing practices, requiring clear identification of commercial emails, opt-out mechanisms, and accurate header information
FTC Guidelines: Federal Trade Commission guidelines governing advertising and marketing practices, ensuring truthful and non-deceptive marketing communications
COPPA: Children's Online Privacy Protection Act regulating the collection and use of personal information from children under 13 years old
ADA: Americans with Disabilities Act requirements for web accessibility in digital marketing content and websites
Federal Copyright Act: Law protecting original works of authorship, including digital content, graphics, and marketing materials
Lanham Act: Federal trademark law protecting against trademark infringement and false advertising in marketing communications
CCPA: California Consumer Privacy Act providing California residents with rights regarding their personal data collection and use in marketing
GDPR Compliance: European Union's General Data Protection Regulation considerations when marketing services might reach EU residents
FTC Endorsement Guidelines: Specific rules governing testimonials, influencer marketing, and disclosure requirements in digital advertising
Truth in Advertising Rules: FTC regulations requiring advertising claims to be truthful and substantiated
State Consumer Protection Laws: Various state-specific laws protecting consumers from deceptive marketing practices and unfair business conduct
FTC Act Section 5: Prohibition against unfair or deceptive practices in commerce, including digital marketing activities
UCC: Uniform Commercial Code provisions affecting commercial contracts and transactions
E-SIGN Act: Electronic Signatures in Global and National Commerce Act validating electronic signatures and records in commercial transactions
DMCA: Digital Millennium Copyright Act addressing copyright issues in digital environment, including content takedown procedures
