Federal Trade Commission Act: Primary federal law governing truthful advertising and prohibiting deceptive practices in commerce. Essential for ensuring all advertising content meets federal requirements for truthfulness and fairness.

Lanham Act: Federal statute governing trademarks and false advertising. Crucial for protecting intellectual property rights and preventing misleading advertising claims about products or services.

CAN-SPAM Act: Regulates commercial email practices, setting rules for commercial messages and giving recipients the right to stop receiving them. Essential for email marketing campaigns.

COPPA: Children's Online Privacy Protection Act - Imposes requirements on operators of websites or online services directed to children under 13 years of age. Critical for any advertising targeting children.

Americans with Disabilities Act: Requires consideration of accessibility in advertising and digital content, ensuring materials are accessible to people with disabilities.

Copyright Act: Protects original works of authorship, including advertising content, graphics, and creative materials. Critical for managing intellectual property rights in advertising.

Digital Millennium Copyright Act: Addresses copyright issues in digital media and internet content. Important for online advertising and digital content distribution.

State Privacy Laws: Various state-specific privacy regulations (e.g., CCPA in California) governing the collection, use, and protection of consumer data in advertising.

FTC Guidelines for Endorsements: Regulates the use of endorsements and testimonials in advertising, requiring disclosure of material connections between advertisers and endorsers.

TCPA: Telephone Consumer Protection Act - Regulates telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes. Important for multi-channel advertising campaigns.

UCC: Uniform Commercial Code - Provides framework for commercial transactions and contracts, affecting payment terms and service agreements in advertising contracts.

Consumer Protection Laws: State and federal statutes protecting consumer rights and regulating advertising claims, requiring truthful and substantiated advertising statements.

Fair Labor Standards Act: Governs employment relationships, working hours, and compensation. Relevant for staffing and resource allocation in advertising projects.

FDA Regulations: Specific requirements for advertising healthcare, medical products, and regulated substances. Critical for agencies working in healthcare or pharmaceutical advertising.

Industry Self-Regulatory Guidelines: Standards set by organizations like NAD/NARB (National Advertising Division/National Advertising Review Board) for ethical advertising practices and dispute resolution.