Master Reseller Agreement Template for Singapore

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Key Requirements PROMPT example:

Master Reseller Agreement

"Need a Master Reseller Agreement for our new software product launch in Singapore and Malaysia, with strict minimum purchase requirements and the ability for the reseller to appoint sub-resellers, planned to take effect from March 2025."

What is a Master Reseller Agreement?

The Master Reseller Agreement is essential for businesses seeking to establish structured distribution channels in Singapore and surrounding regions. This agreement defines the commercial relationship between suppliers and their primary distributors, covering crucial elements such as territorial rights, pricing mechanisms, minimum purchase requirements, and compliance with Singapore's regulatory framework. It's particularly relevant for companies expanding their market presence through indirect sales channels while maintaining control over their brand and distribution network.

What sections should be included in a Master Reseller Agreement?

1. Parties: Identification and details of contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Appointment and Territory: Scope of reseller appointment and territorial rights

5. Reseller Obligations: Core responsibilities and commitments of the reseller

6. Supplier Obligations: Core responsibilities and commitments of the supplier

7. Pricing and Payment: Commercial terms including pricing structure and payment conditions

8. Intellectual Property: IP rights, licenses, and restrictions

9. Term and Termination: Duration and termination provisions

What sections are optional to include in a Master Reseller Agreement?

1. Marketing Requirements: Specific marketing obligations and restrictions for the reseller

2. Minimum Purchase Requirements: Minimum order quantities or values that the reseller must maintain

3. Training Requirements: Product training and certification requirements for reseller staff

4. Data Protection: PDPA compliance obligations and data handling requirements

What schedules should be included in a Master Reseller Agreement?

1. Products Schedule: List of products covered by the agreement

2. Price List: Detailed pricing structure and discounts

3. Territory Schedule: Detailed description of authorized territory

4. Service Level Agreement: Performance metrics and service standards

5. Technical Requirements: Technical specifications and requirements for product resale

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Technology
Consumer Goods
Industrial Equipment
Telecommunications
Electronics

Relevant Teams

Sales
Legal
Finance
Operations
Business Development

Relevant Roles

Chief Commercial Officer
Sales Director
Channel Manager
Business Development Manager
Legal Counsel

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Let's create your Master Reseller Agreement

What is a Master Reseller Agreement?

What sections should be included in a Master Reseller Agreement?

What sections are optional to include in a Master Reseller Agreement?

What schedules should be included in a Master Reseller Agreement?

Authors

Alex Denne

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