Document background
The Master Reseller Agreement is a fundamental commercial contract used when a business wants to establish a formal distribution channel through authorized resellers in South Africa. This document is essential when a supplier wishes to expand their market reach without direct sales, setting out comprehensive terms for the reseller relationship. It typically includes detailed provisions for territory rights, pricing structures, performance targets, and compliance requirements under South African law. The agreement addresses critical aspects such as intellectual property protection, confidentiality, data protection under POPIA, and consumer protection requirements. A Master Reseller Agreement is particularly important when establishing long-term distribution relationships and can serve as a template for multiple reseller arrangements within the same business model.
