The Marketing License Agreement serves as a crucial legal framework for businesses seeking to authorize third parties to use their marketing assets and intellectual property in Singapore. This agreement is essential when a brand owner wishes to maintain control over their marketing materials while allowing others to utilize them for promotional purposes. It addresses key aspects such as usage rights, territorial limitations, quality control, and compliance with Singapore's regulatory requirements. The document is particularly relevant in today's digital age where marketing assets are frequently shared across multiple platforms and jurisdictions.
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1. Parties: Identification and details of the licensor and licensee
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Grant of License: Scope and nature of the marketing license being granted
5. Term and Territory: Duration of the agreement and geographical scope
6. License Fees: Payment terms and fee structure
7. Intellectual Property Rights: Ownership and protection of IP
8. Obligations of the Parties: Rights and responsibilities of both parties
9. Termination: Conditions and process for terminating the agreement
10. Governing Law and Jurisdiction: Specification of Singapore law as governing law and jurisdiction
1. Exclusivity: Terms defining whether the license is exclusive or non-exclusive and related conditions
2. Minimum Performance Requirements: Marketing performance targets, metrics, and consequences of non-achievement
3. Sub-licensing Rights: Terms and conditions under which the licensee may grant sub-licenses
4. Quality Control: Standards, approval processes, and quality maintenance requirements
5. Data Protection: Specific provisions relating to PDPA compliance and data handling
1. Schedule 1: Licensed Materials: Detailed list of marketing materials, brands, and content covered by the license
2. Schedule 2: Brand Guidelines: Specific requirements for brand usage and marketing standards
3. Schedule 3: Fee Schedule: Detailed breakdown of license fees, royalties, and payment terms
4. Schedule 4: Territory Definition: Specific geographical areas covered by the license agreement
5. Schedule 5: Approval Process: Step-by-step process for marketing material approval and compliance
Relevant legal definitions
Agreement
Approved Marketing Materials
Brand Guidelines
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Intellectual Property Rights
License
License Fee
Licensed Materials
Licensed Marks
Marketing Campaign
Marketing Materials
Net Sales
Quality Standards
Reporting Period
Royalties
Territory
Term
Trade Marks
Working Day
Subsidiary
Affiliated Company
Authorised Users
Brand Assets
Digital Marketing Materials
Marketing Channels
Minimum Performance Requirements
Quarter
Revenue Share
Approved Marketing Materials
Brand Guidelines
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Intellectual Property Rights
License
License Fee
Licensed Materials
Licensed Marks
Marketing Campaign
Marketing Materials
Net Sales
Quality Standards
Reporting Period
Royalties
Territory
Term
Trade Marks
Working Day
Subsidiary
Affiliated Company
Authorised Users
Brand Assets
Digital Marketing Materials
Marketing Channels
Minimum Performance Requirements
Quarter
Revenue Share
Clauses
Grant of License
Term and Termination
License Fees and Payment
Intellectual Property Rights
Territory and Exclusivity
Quality Control
Approval Process
Performance Requirements
Marketing Standards
Brand Guidelines Compliance
Reporting and Auditing
Confidentiality
Warranties and Representations
Indemnification
Force Majeure
Assignment and Sub-licensing
Dispute Resolution
Governing Law
Notices
Entire Agreement
Amendment and Modification
Severability
Data Protection
Intellectual Property Protection
Marketing Materials Usage
Digital Rights
Social Media Usage
Content Creation
Third Party Rights
Competition Law Compliance
Term and Termination
License Fees and Payment
Intellectual Property Rights
Territory and Exclusivity
Quality Control
Approval Process
Performance Requirements
Marketing Standards
Brand Guidelines Compliance
Reporting and Auditing
Confidentiality
Warranties and Representations
Indemnification
Force Majeure
Assignment and Sub-licensing
Dispute Resolution
Governing Law
Notices
Entire Agreement
Amendment and Modification
Severability
Data Protection
Intellectual Property Protection
Marketing Materials Usage
Digital Rights
Social Media Usage
Content Creation
Third Party Rights
Competition Law Compliance
Relevant Industries
Relevant Teams
Relevant Roles
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