1. Minimum Performance Requirements: Specific marketing performance targets and consequences for not meeting them - include when licensee is required to meet certain marketing goals

2. Sub-licensing Rights: Terms for allowing the licensee to sub-license marketing rights - include when sub-licensing is permitted

3. Digital Marketing Provisions: Specific terms for digital and social media marketing - include when digital marketing is a significant component

4. Co-Branding Rights: Terms for using the licensed materials alongside licensee's own brands - include when co-branding is contemplated

5. Territory Expansion Options: Terms for expanding into additional territories - include when future geographic expansion is likely

6. Data Protection and Privacy: Detailed data handling requirements - include when personal data processing is involved in marketing activities

7. Competition Compliance: Specific provisions ensuring compliance with competition laws - include when there are potential competition law concerns

1. Schedule 1 - Licensed Materials: Detailed list and specifications of all materials being licensed

2. Schedule 2 - Brand Guidelines: Comprehensive brand usage guidelines and requirements

3. Schedule 3 - Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms

4. Schedule 4 - Approval Process: Detailed procedures and timeframes for obtaining marketing approvals

5. Schedule 5 - Territory Definition: Specific definition of geographic territories covered by the license

6. Schedule 6 - Performance Metrics: Detailed marketing performance requirements and measurement criteria

7. Appendix A - Sample Approval Forms: Templates for marketing approval requests

8. Appendix B - Report Templates: Standard formats for required marketing and performance reports