Brand Ambassador Contract for Saudi Arabia

Brand Ambassador Contract Template for Saudi Arabia

A comprehensive legal agreement governed by Saudi Arabian law that establishes and regulates the relationship between a brand owner and their brand ambassador. The document outlines the terms of brand representation, including promotional obligations, compensation, intellectual property usage rights, and compliance requirements with Saudi marketing regulations and cultural standards. It incorporates specific provisions for both traditional and digital brand promotion activities, while ensuring alignment with Saudi Labor Law, Commercial Law, and Sharia principles. The contract addresses key aspects such as exclusivity, social media presence, public appearances, and brand protection measures.

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What is a Brand Ambassador Contract?

The Brand Ambassador Contract serves as a crucial legal framework for companies seeking to establish official brand representatives in the Saudi Arabian market. This document is essential when businesses want to engage individuals to promote their products or services through various channels, including traditional media, public appearances, and digital platforms. It must comply with Saudi Arabian regulations, including the Labor Law, Commercial Agencies Law, and relevant marketing regulations, while respecting local cultural and religious values. The contract typically includes detailed provisions for brand representation rights, compensation structures, performance expectations, and compliance requirements. It's particularly relevant in the context of Saudi Arabia's Vision 2030, which has opened up new opportunities for brand promotion and influencer marketing while maintaining traditional values and legal requirements.

What sections should be included in a Brand Ambassador Contract?

1. Parties: Identification of the brand owner/company and the brand ambassador, including full legal names, addresses, and commercial registration details

2. Background: Context of the agreement, brief description of the brand and the ambassador's relevance to it

3. Definitions: Key terms used throughout the agreement, including 'Brand', 'Territory', 'Brand Materials', 'Social Media Platforms', etc.

4. Appointment and Scope: Terms of appointment as brand ambassador, territory coverage, and exclusivity provisions

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Ambassador Obligations: Core duties, appearance requirements, social media commitments, and brand promotion responsibilities

7. Company Obligations: Support, materials, and resources to be provided by the brand owner

8. Compensation: Payment terms, including base fees, performance bonuses, and payment schedule

9. Intellectual Property Rights: Usage rights of brand materials, content ownership, and IP protection measures

10. Compliance Requirements: Adherence to Saudi laws, marketing regulations, and brand guidelines

11. Representations and Warranties: Mutual assurances regarding authority, capacity, and compliance

12. Confidentiality: Protection of confidential information and trade secrets

13. Governing Law and Jurisdiction: Application of Saudi law and dispute resolution mechanisms

What sections are optional to include in a Brand Ambassador Contract?

1. Morality Clause: Specific behavioral requirements and consequences of violations, particularly relevant for high-profile ambassadors

2. Social Media Policy: Detailed guidelines for social media usage, needed when digital presence is a significant component

3. Performance Metrics: Specific KPIs and measurement criteria, useful for performance-based compensation structures

4. Insurance Requirements: Specific insurance coverage requirements, relevant for high-risk promotional activities

5. Non-Competition: Restrictions on promoting competing brands, important for exclusive arrangements

6. Crisis Management: Procedures for handling PR issues or controversies, crucial for high-profile partnerships

7. Religious and Cultural Compliance: Specific guidelines ensuring alignment with Saudi cultural and religious values

8. International Travel: Terms for international promotional activities, if required

What schedules should be included in a Brand Ambassador Contract?

1. Schedule 1: Compensation Structure: Detailed breakdown of all financial terms, including base pay, bonuses, and expenses

2. Schedule 2: Brand Guidelines: Comprehensive brand usage rules and visual identity guidelines

3. Schedule 3: Approved Activities: List of pre-approved promotional activities and events

4. Schedule 4: Social Media Guidelines: Detailed social media protocols and content requirements

5. Schedule 5: Approval Process: Steps for content and activity approval

6. Appendix A: Required Deliverables: Specific content and appearance requirements with deadlines

7. Appendix B: Prohibited Activities: List of restricted activities and content types

8. Appendix C: Emergency Contacts: List of key contacts for various situations and escalation procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Saudi Arabia

Publisher

Genie AI

Document Type

Agreement Contract

Cost

Free to use

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