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Advertising Agency Agreement
"I need an Advertising Agency Agreement under Saudi law for my tech startup to engage a full-service agency for digital marketing and social media campaigns, with strict content compliance requirements and monthly performance reviews starting March 2025."
1. Parties: Identification of the advertising agency and the client, including full legal names, commercial registration numbers, and authorized representatives
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including technical advertising terminology
4. Scope of Services: Detailed description of advertising services to be provided by the agency
5. Agency Appointments and Authority: Terms of agency appointment and extent of authority to act on client's behalf
6. Client Obligations: Client's responsibilities, including providing materials, approvals, and information
7. Approval Process: Procedures for submitting, reviewing, and approving advertising materials
8. Fees and Payment Terms: Compensation structure, payment schedule, and billing procedures
9. Intellectual Property Rights: Ownership and usage rights of creative materials and existing IP
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and conditions for termination
12. Compliance with Laws: Obligation to comply with Saudi advertising regulations and Sharia principles
13. Liability and Indemnification: Allocation of risks and responsibilities between parties
14. General Provisions: Standard clauses including notices, amendments, governing law, etc.
1. Digital Marketing Services: Specific provisions for online advertising and social media services
2. Performance Metrics: KPIs and performance measurement criteria for advertising campaigns
3. Media Buying Services: Terms specific to media purchasing and placement services
4. International Advertising: Provisions for advertising campaigns outside Saudi Arabia
5. Data Protection: Specific provisions for handling personal data in advertising campaigns
6. Exclusivity: Terms regarding exclusive agency arrangements
7. Sub-contracting: Rules and conditions for engaging third-party service providers
8. Force Majeure: Provisions for handling unforeseen circumstances affecting performance
1. Schedule 1: Service Level Agreement: Detailed specifications of service standards and delivery timelines
2. Schedule 2: Fee Structure: Detailed breakdown of fees, commissions, and payment terms
3. Schedule 3: Approved Media Channels: List of approved advertising platforms and media outlets
4. Schedule 4: Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule 5: Campaign Brief Template: Standard format for campaign briefing and approval
6. Appendix A: Key Personnel: List of key team members and their roles
7. Appendix B: Compliance Checklist: Checklist of Saudi advertising regulations and requirements
8. Appendix C: Reporting Templates: Standard formats for campaign performance reporting
Authors
Advertising Services
Agency Fee
Approval
Approved Media Channels
Brand Guidelines
Campaign
Client Materials
Commission
Confidential Information
Creative Works
Deliverables
Digital Advertising
Effective Date
Force Majeure
Intellectual Property Rights
Key Performance Indicators (KPIs)
Media Buy
Media Plan
Media Outlets
Production Costs
Project Brief
Regulatory Requirements
Services
Sharia Compliant Content
Specifications
Sub-contractors
Term
Territory
Third Party Materials
Working Day
Scope of Services
Agency Authority
Service Standards
Client Obligations
Fees and Payment
Approval Process
Media Planning and Buying
Creative Services
Digital Advertising
Intellectual Property
Confidentiality
Data Protection
Compliance with Laws
Sharia Compliance
Representations and Warranties
Term and Duration
Termination
Force Majeure
Liability and Indemnification
Insurance
Non-Competition
Non-Solicitation
Assignment
Sub-contracting
Notices
Dispute Resolution
Governing Law
Entire Agreement
Severability
Amendment
Waiver
Third Party Rights
Costs and Expenses
Language
Counterparts
Retail
Consumer Goods
Financial Services
Telecommunications
Healthcare
Real Estate
Automotive
Technology
Food and Beverage
Entertainment
Education
Tourism
Professional Services
E-commerce
Legal
Marketing
Procurement
Finance
Compliance
Brand Management
Digital Marketing
Creative Services
Media Planning
Business Development
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Procurement Manager
Legal Counsel
Commercial Director
Advertising Manager
Media Planning Director
Account Director
Creative Director
Digital Marketing Manager
Compliance Officer
Finance Director
Operations Manager
Business Development Manager
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