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1. Parties: Identification of the service provider and client with full legal details
2. Background: Context of the agreement and brief description of parties' business relationship
3. Definitions: Detailed definitions of technical and legal terms used throughout the agreement
4. Services Scope: Comprehensive description of digital marketing services to be provided
5. Service Provider Obligations: Detailed responsibilities and commitments of the marketing agency
6. Client Obligations: Client's responsibilities including provision of materials and approvals
7. Data Protection and Privacy: GDPR compliance measures and data handling procedures
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Payment Terms: Fee structure, payment schedule, and invoicing procedures
10. Term and Termination: Duration of agreement and termination conditions
11. Confidentiality: Protection of confidential information and trade secrets
12. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria
13. Warranties and Indemnities: Guarantees provided by both parties and indemnification terms
14. Limitation of Liability: Caps on liability and exclusions
15. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Social Media Management: Specific terms for social media account management and content creation
2. Search Engine Optimization: Detailed terms for SEO services and ranking improvements
3. Email Marketing: Specific provisions for email marketing campaigns and compliance
4. Content Creation: Terms for creation and approval of marketing content
5. Influencer Marketing: Terms for engaging and managing influencer relationships
6. International Marketing: Provisions for cross-border marketing activities
7. Crisis Management: Procedures for handling marketing-related crises or reputation issues
8. Third-Party Platforms: Terms for using third-party marketing platforms and tools
1. Schedule 1 - Service Level Agreement: Detailed performance metrics, response times, and service standards
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, pricing structure, and payment terms
3. Schedule 3 - Approved Marketing Channels: List of approved platforms and channels for marketing activities
4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms
6. Schedule 6 - Campaign Calendar: Planned marketing activities and campaign schedule
7. Appendix A - Reporting Templates: Standard formats for performance and campaign reporting
8. Appendix B - Contact Details: Key personnel and escalation contacts for both parties
Services
Deliverables
Service Levels
Campaign
Client Materials
Confidential Information
Data Protection Laws
Personal Data
Intellectual Property Rights
Marketing Materials
Digital Channels
Social Media Platforms
Performance Metrics
KPIs
Analytics
Content
Advertising Standards
Force Majeure
Service Provider
Client
Territory
Term
Commencement Date
Business Day
Fees
Campaign Budget
Client Brief
Approved Marketing Channels
Marketing Strategy
Project Timeline
Response Time
Reporting Period
Brand Guidelines
Creative Work
Third-Party Materials
User Data
Cookie
Tracking Technologies
Marketing Database
Lead
Conversion
Digital Assets
Service Credits
Acceptance Criteria
Change Request
Emergency Changes
Marketing Calendar
Influencer
SEO Services
PPC Advertising
Display Advertising
Target Audience
User Generated Content
Agency Team
Client Representative
Applicable Laws
Services Scope
Service Levels
Payment Terms
Data Protection
Confidentiality
Intellectual Property
Performance Monitoring
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Termination
Change Control
Reporting Requirements
Client Obligations
Service Provider Obligations
Compliance with Laws
Audit Rights
Personnel
Subcontracting
Insurance
Non-Solicitation
Assignment
Notices
Dispute Resolution
Governing Law
Entire Agreement
Severability
Third Party Rights
Anti-Bribery
Security Requirements
Business Continuity
Service Credits
Marketing Standards
Content Approval
Campaign Management
Brand Protection
Social Media Usage
Crisis Management
Exit Management
Retail
E-commerce
Technology
Financial Services
Healthcare
Professional Services
Manufacturing
Consumer Goods
Entertainment
Education
Travel and Tourism
Real Estate
Food and Beverage
Telecommunications
Legal
Marketing
Procurement
Compliance
Digital
Operations
Commercial
Finance
Brand Management
Business Development
Marketing Director
Chief Marketing Officer
Digital Marketing Manager
Legal Counsel
Procurement Manager
Business Development Manager
Marketing Operations Manager
Brand Manager
Content Marketing Manager
Social Media Manager
Commercial Director
Agency Account Manager
Marketing Compliance Officer
Contract Manager
Head of Digital
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