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1. Parties: Identification of the service provider and client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, marketing metrics, and key concepts used in the agreement
4. Scope of Services: Comprehensive outline of marketing services to be provided
5. Service Levels and Performance Metrics: Specific, measurable performance standards and KPIs for marketing services
6. Service Provider Obligations: Detailed responsibilities of the marketing service provider
7. Client Obligations: Client's responsibilities and requirements for enabling service delivery
8. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures
9. Reporting and Communication: Regular reporting requirements, meeting schedules, and communication protocols
10. Data Protection and Privacy: Compliance with NDPR and data handling procedures
11. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
12. Confidentiality: Protection of confidential information and trade secrets
13. Term and Termination: Duration of agreement and conditions for termination
14. Dispute Resolution: Procedures for handling disagreements and conflicts
15. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Social Media Management: Specific terms for social media marketing services, used when social media management is part of the scope
2. Content Creation and Approval: Detailed processes for content creation and approval workflows, included when content creation is a key service
3. Campaign Management: Specific terms for managing marketing campaigns, included for campaign-focused services
4. Search Engine Optimization: Terms specific to SEO services, included when SEO is part of the scope
5. Marketing Technology Integration: Terms for integration with client's marketing technology stack, used when technical integration is required
6. Crisis Communication: Procedures for handling marketing-related crises, included for high-risk or public-facing services
7. Regulatory Compliance: Additional compliance requirements for specific industries or marketing activities
8. International Marketing: Additional terms for cross-border marketing activities, included when services extend beyond Nigeria
1. Schedule A - Service Specifications: Detailed description of each marketing service and deliverables
2. Schedule B - Performance Metrics and KPIs: Comprehensive list of performance indicators and measurement methodologies
3. Schedule C - Fee Schedule: Detailed breakdown of fees for different services and payment terms
4. Schedule D - Service Level Credits: Calculation and application of credits for service level failures
5. Schedule E - Approved Tools and Platforms: List of approved marketing tools, software, and platforms
6. Appendix 1 - Reporting Templates: Standard templates for regular service reports and performance updates
7. Appendix 2 - Contact Matrix: Key contacts and escalation procedures for both parties
8. Appendix 3 - Brand Guidelines: Client's branding requirements and guidelines for marketing materials
Services
Service Levels
Key Performance Indicators (KPIs)
Marketing Materials
Deliverables
Campaign
Content
Confidential Information
Intellectual Property Rights
Service Credits
Force Majeure
Business Day
Marketing Strategy
Response Time
Resolution Time
Performance Reports
Service Provider
Client
Fees
Territory
Term
Effective Date
Marketing Channels
Brand Guidelines
Approval Process
Quality Standards
Data Protection Laws
Personal Data
NDPR
APCON
Marketing Analytics
Digital Assets
Social Media Platforms
Target Audience
Marketing Budget
Service Hours
Emergency Response
Reporting Period
Review Meetings
Compliance Requirements
Acceptance Criteria
Service Modifications
Change Request
Critical Failure
Non-Critical Failure
Performance Metrics
Monthly Fee
Success Criteria
Campaign Period
Marketing Tools
Designated Representatives
Service Level Failure
Notice Period
Dispute Resolution Process
Governing Law
Jurisdiction
Warranties
Marketing Technology
Consumer Data
Regulatory Requirements
Services Scope
Service Levels
Performance Metrics
Payment Terms
Confidentiality
Intellectual Property
Data Protection
Regulatory Compliance
Service Provider Obligations
Client Obligations
Reporting Requirements
Quality Assurance
Term and Termination
Force Majeure
Liability and Indemnification
Insurance
Dispute Resolution
Governing Law
Assignment
Subcontracting
Notices
Amendment
Entire Agreement
Severability
Warranties
Non-Solicitation
Relationship of Parties
Audit Rights
Service Credits
Change Management
Business Continuity
Marketing Standards Compliance
Content Approval
Brand Protection
Consumer Protection
Digital Marketing Compliance
Communication Protocol
Staff Requirements
Documentation
Technology Requirements
Retail
Financial Services
Technology
Healthcare
Manufacturing
Entertainment
Telecommunications
Fast-Moving Consumer Goods
Real Estate
Education
Professional Services
Hospitality
E-commerce
Marketing
Legal
Procurement
Compliance
Digital Marketing
Brand Management
Operations
Business Development
Finance
Risk Management
Creative Services
Client Services
Marketing Analytics
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Marketing Operations Manager
Procurement Manager
Legal Counsel
Contract Manager
Business Development Director
Agency Relations Manager
Marketing Services Manager
Compliance Officer
Marketing Analytics Manager
Client Services Director
Account Manager
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