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1. Parties: Identification of the licensor and licensee with full legal names and addresses
2. Background: Context of the agreement, details of trademark ownership and registration, and purpose of the licensing arrangement
3. Definitions: Definitions of key terms used throughout the agreement
4. Grant of License: Scope of the license, including territory, exclusivity status, and permitted uses of the trademark
5. Term and Renewal: Duration of the license and conditions for renewal
6. License Fees and Royalties: Financial terms including licensing fees, royalty rates, payment schedules, and audit rights
7. Quality Control: Standards for trademark usage, approval processes, and quality maintenance requirements
8. Protection of the Trade Mark: Obligations regarding trademark protection, infringement reporting, and enforcement
9. Representations and Warranties: Statements of fact and guarantees by both parties
10. Obligations of the Parties: Specific duties and responsibilities of both licensor and licensee
11. Termination: Grounds for termination, notice requirements, and post-termination obligations
12. Confidentiality: Protection of confidential information exchanged during the agreement
13. Governing Law and Jurisdiction: Applicable law and jurisdiction for dispute resolution
14. General Provisions: Standard boilerplate clauses including notices, entire agreement, and amendments
1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties
2. Marketing and Promotion: Include when specific marketing requirements or restrictions need to be outlined
3. Non-Competition: Include when restricting licensee's involvement with competing brands
4. Insurance: Include when specific insurance requirements are needed for trademark usage
5. Export Restrictions: Include when there are territorial restrictions on export of branded products
6. Technology Transfer: Include when technical knowledge or know-how is being transferred along with trademark rights
7. Corporate Social Responsibility: Include when specific CSR obligations are attached to trademark usage
8. Force Majeure: Include when specific force majeure provisions are required beyond standard clauses
1. Schedule 1 - Licensed Trade Marks: Detailed list of licensed trademarks including registration numbers and classes
2. Schedule 2 - Licensed Territory: Detailed description of geographical territories where license is valid
3. Schedule 3 - Quality Control Standards: Specific quality standards and specifications for trademark usage
4. Schedule 4 - Royalty Calculations: Detailed methodology for calculating royalties and reporting requirements
5. Schedule 5 - Approved Products/Services: List of products or services approved for trademark usage
6. Schedule 6 - Brand Guidelines: Specific guidelines for trademark display and usage
7. Appendix A - Trademark Specimens: Visual representations of the licensed trademarks
8. Appendix B - Approval Procedures: Detailed procedures for obtaining approval for trademark usage
Agreement
Approved Products
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Control
Effective Date
Force Majeure Event
Intellectual Property Rights
License
Licensed Products
Licensed Territory
Licensed Trade Marks
Licensee
Licensor
Net Sales
Party/Parties
Quality Standards
Quarter
Royalty
Royalty Period
Sub-license
Term
Trade Mark Register
Trade Mark Registrar
Working Day
Year
Marketing Materials
Permitted Use
Registration
Related Rights
Renewal Term
Reports
Specifications
Style Guide
Territory Laws
Trade Dress
Trade Mark Applications
Grant of License
Exclusivity
Territory
Term and Renewal
Quality Control
Royalty Payments
Audit Rights
Confidentiality
Intellectual Property Rights
Representations and Warranties
Sub-licensing
Non-Competition
Compliance with Laws
Recordal
Marketing and Promotion
Infringement
Indemnification
Insurance
Force Majeure
Assignment
Termination
Post-Termination Obligations
Dispute Resolution
Governing Law
Severability
Entire Agreement
Notices
Amendment
Waiver
Further Assurance
Counterparts
Retail
Consumer Goods
Fashion and Luxury
Food and Beverage
Technology
Pharmaceuticals
Automotive
Entertainment
Sports
Manufacturing
Franchising
E-commerce
Media and Publishing
Telecommunications
Professional Services
Legal
Intellectual Property
Commercial
Brand Management
Business Development
Marketing
Compliance
Finance
Operations
Risk Management
Legal Counsel
Intellectual Property Manager
Brand Manager
Commercial Director
Licensing Manager
Business Development Manager
Chief Legal Officer
Trademark Attorney
Contract Manager
Compliance Officer
Chief Executive Officer
Chief Commercial Officer
Franchise Manager
Marketing Director
Risk Manager
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