Trade Mark Licence Agreement Template for England and Wales

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What is a Trade Mark Licence Agreement?

A Trade Mark Licence Agreement is essential when a brand owner wishes to permit others to use their trade marks while maintaining control over their intellectual property. This document, governed by English and Welsh law, establishes the framework for legal brand usage, including quality control measures, territorial restrictions, and compensation structures. It's particularly crucial for businesses expanding through licensing or franchising, ensuring brand consistency while generating revenue through royalties. The agreement must comply with UK trade mark legislation and competition law requirements.

Reviewed by

Swetha Meenal

Legal Engineer, GenieAI

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A lawyer, legal researcher and legal tech founder, Swetha has built AI products deployed inside Tier 1 firms and enterprises. She ensures GenieAI's alignment with the latest regulation and executes testing on the legal robustness of Genie output.

Reviewed by

Imad Mohammed Nazar

Legal Engineer, GenieAI

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A Skadden-trained M&A lawyer, Imad advised on cross-border transactions and contractual risk before moving into legal AI. He reviews GenieAI's output for compliance and enforceability across our 150+ supported jurisdictions, as well as facilitating external benchmarking.

Jurisdiction

England and Wales

Publisher

GenieAI

Sector

Business

Cost

Free to use

Last updated

About the Trade Mark Licence Agreement

A Trade Mark Licence Agreement is a legal contract that allows you to grant permission to another party to use your registered trade marks while retaining ownership and control. Under England and Wales law, this document creates binding obligations between the licensor (trade mark owner) and licensee (authorised user), ensuring your intellectual property rights remain protected throughout the licensing relationship.

When do you need this document?

You need a Trade Mark Licence Agreement when expanding your business through licensing arrangements, franchising operations, or strategic partnerships. This includes situations where you want to license your brand to manufacturers, distributors, or retailers in specific territories. The agreement is essential for joint ventures where brand usage is required, licensing arrangements with subsidiaries or affiliated companies, and when granting permission to use your trade marks for co-branded products or services. You also need this document when establishing quality control measures for licensed products or when generating revenue through royalty payments from trade mark usage.

Key legal considerations

Your agreement must clearly define the scope of the licence, including whether it's exclusive, non-exclusive, or sole, and specify the exact trade marks being licensed. Quality control provisions are crucial to prevent abandonment of your trade marks under UK law, requiring you to maintain standards and monitor compliance. Territory restrictions must be carefully drafted to avoid competition law issues under the Competition Act 1998. The agreement should address royalty payment structures, reporting requirements, and audit rights. Termination clauses must specify grounds for ending the licence and procedures for returning or destroying licensed materials. Consider including provisions for sub-licensing, assignment restrictions, and dispute resolution mechanisms. Insurance and indemnity clauses protect both parties from potential liabilities arising from trade mark usage.

Legal requirements in England and Wales

Under the Trade Marks Act 1994, your licence must comply with statutory requirements to maintain trade mark validity and enforceability. Section 28 allows licensing with or without conditions, but you must retain sufficient control to prevent abandonment. The Trade Mark Regulations 2018 establish post-Brexit requirements for UK trade mark management and registration procedures. Your agreement must not contain anti-competitive restrictions that violate the Competition Act 1998, particularly regarding price fixing, market allocation, or exclusivity terms that substantially restrict competition. The Consumer Rights Act 2015 may apply if licensing involves consumer-facing products or services. Consider the Contracts (Rights of Third Parties) Act 1999 when including guarantor provisions or third-party enforcement rights. Ensure compliance with applicable VAT requirements for licensing fees and establish proper invoicing procedures for royalty payments.

GOVERNING LAW

Applicable law

This Trade Mark Licence Agreement is drafted to comply with England and Wales law. Key legislation includes:

Trade Marks Act 1994: Primary UK legislation governing trade marks, implementing the EU Trade Marks Directive. Key sections 28-31 cover licensing, registration requirements, validity, rights conferred by registration, and infringement provisions.

Trade Mark Regulations 2018: Secondary legislation containing post-Brexit amendments to trade mark law and updated procedural requirements for trade mark registration and management.

Competition Act 1998: Legislation governing competition law in the UK, including provisions affecting licensing agreements and prevention of anti-competitive practices.

Contracts (Rights of Third Parties) Act 1999: Legislation governing how third parties may enforce terms of contracts, relevant for sub-licensing and assignment provisions.

Consumer Rights Act 2015: Framework for consumer protection, relevant if licensed products or services are provided to end consumers.

Consumer Protection from Unfair Trading Regulations 2008: Regulations protecting consumers from unfair practices, relevant for consumer-facing licensed products or services.

Copyright, Designs and Patents Act 1988: Primary legislation for other IP rights, relevant where trade mark licensing intersects with other forms of intellectual property.

Trade Secrets (Enforcement, etc.) Regulations 2018: Legislation protecting confidential business information, relevant for confidentiality provisions in licensing agreements.

Madrid Protocol: International treaty governing the international registration system for trade marks, relevant for international licensing arrangements.

Paris Convention: International treaty providing framework for intellectual property protection, including trade mark rights and priority claims.

TRIPS Agreement: International agreement setting minimum standards for intellectual property regulation, including trade mark protection and enforcement.

Retained EU Law: Body of former EU legislation retained in UK law post-Brexit, including relevant trade mark and competition law principles from EU jurisprudence.

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