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1. Parties: Identification of the Principal and the Sales Agent with complete legal names and addresses
2. Background: Context of the agreement, brief description of the Principal's business and purpose of appointing the Sales Agent
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Formal appointment of the agent and definition of the geographical territory
5. Agent's Rights and Obligations: Detailed description of the agent's responsibilities, duties, and authorized activities
6. Principal's Rights and Obligations: Principal's commitments, support obligations, and responsibilities towards the agent
7. Commission Structure: Details of commission rates, calculation methods, and payment terms
8. Term and Termination: Duration of the agreement and circumstances under which it can be terminated
9. Confidentiality: Obligations regarding confidential information and trade secrets
10. Non-Competition: Restrictions on competitive activities during and after the agreement
11. Intellectual Property: Protection and usage rights of trademarks, logos, and other IP
12. Indemnification: Mutual indemnification provisions and liability limitations
13. Governing Law and Jurisdiction: Specification of Indian law as governing law and jurisdiction for disputes
14. General Provisions: Standard boilerplate clauses including notices, amendments, and severability
1. Performance Targets: Specific sales targets and performance metrics, used when the principal wants to set measurable goals
2. Training and Support: Details of training and support provided by the principal, included when significant training is part of the relationship
3. Marketing and Promotion: Obligations regarding marketing activities and cost sharing, relevant when agent has marketing responsibilities
4. Sub-Agents: Terms for appointing sub-agents, included when sub-agents are permitted
5. Insurance: Insurance requirements and coverage details, important for high-value products or regulated industries
6. Data Protection: Specific provisions for handling customer data, necessary when dealing with personal information
7. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in uncertain market conditions
8. Post-Termination Obligations: Detailed obligations after agreement ends, important for complex ongoing relationships
1. Schedule 1 - Products and Services: Detailed list of products/services the agent is authorized to sell
2. Schedule 2 - Commission Rates: Detailed commission structure, including any variations by product or volume
3. Schedule 3 - Territory Map: Detailed description or map of the authorized territory
4. Schedule 4 - Reporting Templates: Standard formats for sales reports and performance tracking
5. Schedule 5 - Marketing Guidelines: Guidelines for use of principal's branding and marketing materials
6. Appendix A - Performance Metrics: Detailed KPIs and measurement criteria
7. Appendix B - Operating Procedures: Standard operating procedures and compliance requirements
Agent
Principal
Products
Services
Territory
Commencement Date
Initial Term
Commission
Confidential Information
Intellectual Property Rights
Net Sales
Purchase Order
Customer
Sales Target
Quarter
Year
Business Day
Force Majeure Event
Applicable Law
Effective Date
Group Company
Purchase Price
Sales Report
Trade Marks
Valid Order
Marketing Materials
Competing Products
Control
Material Breach
Net Proceeds
Payment Terms
Performance Metrics
Related Party
Sub-Agent
Term
Working Hours
Affiliate
Authorized Representative
Commission Period
Good Industry Practice
Indian Law
Operating Procedures
Performance Review
Sales Documentation
Termination Date
Territory
Authority
Exclusivity
Commission
Payment Terms
Performance Requirements
Duties and Obligations
Reporting Requirements
Training
Marketing and Promotion
Intellectual Property
Confidentiality
Non-Competition
Non-Solicitation
Term
Termination
Post-Termination Obligations
Indemnification
Limitation of Liability
Insurance
Force Majeure
Assignment
Sub-Contracting
Compliance with Laws
Anti-Bribery
Data Protection
Notices
Entire Agreement
Amendment
Severability
Waiver
Relationship of Parties
Governing Law
Dispute Resolution
Survival
Representations and Warranties
Good Faith
Record Keeping
Audit Rights
Manufacturing
Consumer Goods
Technology
Pharmaceuticals
Industrial Equipment
Real Estate
Financial Services
Automotive
Telecommunications
Software and IT
Medical Devices
Construction Materials
Electronics
Fashion and Apparel
Professional Services
Legal
Sales
Business Development
Compliance
Commercial Operations
Contract Administration
Finance
Sales Operations
Risk Management
Channel Management
Sales Director
Business Development Manager
Channel Manager
Legal Counsel
Compliance Officer
Commercial Director
Chief Revenue Officer
Sales Operations Manager
Regional Sales Manager
Contract Manager
Chief Commercial Officer
Sales Agent
Territory Manager
Agency Relations Manager
Business Development Director
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