The Simple Marketing Contract is designed for businesses seeking to formalize marketing arrangements in England and Wales. This contract type is particularly useful for companies engaging external marketing services, whether through agencies or freelancers. It encompasses essential elements such as service specifications, deliverables, payment terms, and compliance with UK marketing regulations. The document is structured to protect both parties' interests while maintaining flexibility for various marketing activities. It's specifically crafted to align with English and Welsh legal requirements, including data protection, consumer protection, and advertising standards.
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1. Parties: Identifies the contracting parties and their legal details
2. Background: Explains the context and purpose of the marketing agreement
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Services: Details the marketing services to be provided
5. Term and Termination: Specifies duration and termination conditions
6. Payment Terms: Outlines fees, payment schedule, and invoicing
7. Intellectual Property Rights: Addresses ownership and usage of marketing materials
1. Performance Metrics: Defines KPIs and success metrics when specific performance targets are required
2. Data Protection: Detailed data handling provisions when personal data processing is involved
3. Exclusivity: Provisions for exclusive marketing rights when exclusive arrangements are needed
4. Sub-contracting: Rules for engaging third parties when sub-contractors may be involved
1. Schedule 1: Service Description: Detailed breakdown of marketing services
2. Schedule 2: Fee Schedule: Detailed pricing and payment terms
3. Schedule 3: Brand Guidelines: Client's branding requirements and specifications
4. Schedule 4: KPI Metrics: Detailed performance indicators and measurement criteria
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