Freelance Digital Marketing Contract for the United Kingdom

Freelance Digital Marketing Contract Template for England and Wales

A comprehensive legal agreement governed by the laws of England and Wales, designed to establish a professional relationship between a freelance digital marketing professional and their client. The contract outlines the scope of digital marketing services, deliverables, payment terms, intellectual property rights, and data protection obligations while ensuring compliance with UK digital marketing regulations and GDPR requirements. It provides protection for both parties and clearly defines the self-employed nature of the relationship.

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What is a Freelance Digital Marketing Contract?

The Freelance Digital Marketing Contract is essential for professionals providing digital marketing services in the UK market. This agreement, governed by English and Welsh law, is designed for situations where a business engages an independent contractor for digital marketing services such as social media management, SEO, content creation, or paid advertising campaigns. It addresses key aspects including service scope, deliverables, payment terms, intellectual property rights, data protection, and compliance with UK digital marketing regulations. The contract helps maintain clear boundaries between freelance and employment relationships while protecting both parties' interests.

What sections should be included in a Freelance Digital Marketing Contract?

1. Parties: Identification of the service provider (freelancer) and client, including full legal names and addresses

2. Background: Context of the agreement and brief description of the services to be provided

3. Definitions: Key terms used throughout the agreement

4. Services: Detailed scope of digital marketing services to be provided

5. Payment Terms: Fees, payment schedule, invoicing requirements, and late payment consequences

6. Term and Termination: Duration of agreement and circumstances for termination

7. Intellectual Property Rights: Ownership and usage rights of created content and materials

8. Confidentiality: Protection of sensitive information shared during the engagement

9. Data Protection: Compliance with GDPR and data protection regulations

What sections are optional to include in a Freelance Digital Marketing Contract?

1. Non-Compete: Restrictions on working with competitors (use when dealing with sensitive industry information or strategic marketing)

2. Service Level Agreement: Specific performance metrics and standards (use for longer-term or complex marketing campaigns)

3. Insurance: Required insurance coverage (use when handling significant budgets or high-risk campaigns)

4. Subcontracting: Terms for engaging third parties (use when freelancer might need to delegate work)

What schedules should be included in a Freelance Digital Marketing Contract?

1. Schedule 1: Services Description: Detailed breakdown of marketing services and deliverables

2. Schedule 2: Fee Schedule: Detailed pricing structure and payment milestones

3. Schedule 3: KPIs and Reporting: Performance metrics and reporting requirements

4. Schedule 4: Brand Guidelines: Client's branding requirements and standards

5. Appendix A: Data Processing Agreement: Detailed GDPR compliance requirements and procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

England and Wales

Publisher

Genie AI

Document Type

Marketing Agreement

Cost

Free to use

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