UK GDPR and Data Protection Act 2018: Key legislation governing how personal data must be collected, processed, and stored in marketing activities. Essential for customer data handling and marketing databases.

Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing, including email marketing, SMS, and cookies usage in digital marketing campaigns.

Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair marketing practices and misleading advertisements, ensuring consumer protection in marketing activities.

CAP and BCAP Codes: UK advertising codes that set standards for non-broadcast and broadcast advertising, ensuring marketing communications are legal, decent, honest, and truthful.

Competition Act 1998: Ensures marketing partnerships don't create anti-competitive arrangements or abuse market position.

Copyright, Designs and Patents Act 1988: Protects intellectual property rights in marketing materials, including creative content, designs, and branding elements.

Trade Marks Act 1994: Governs the use and protection of trademarks in marketing materials and brand collaborations.

Electronic Commerce Regulations 2002: Regulates online marketing and e-commerce activities, including requirements for commercial communications.

Contracts (Rights of Third Parties) Act 1999: Determines whether third parties can enforce terms of the marketing partnership agreement.

Unfair Contract Terms Act 1977: Controls the use of exclusion and limitation clauses in marketing partnership agreements.

Bribery Act 2010: Ensures marketing partnerships and promotional activities comply with anti-bribery regulations.

ASA Guidelines: Advertising Standards Authority guidelines for marketing communications, including specific rules for influencer marketing and social media.

Platform-Specific Marketing Guidelines: Individual social media platform rules and requirements for marketing content and promotional activities.

Equality Act 2010: Ensures marketing activities and communications are non-discriminatory and promote equality.

Industry-Specific Regulations: Additional regulations depending on sector (e.g., Financial Services and Markets Act 2000, Gambling Act 2005, Food Safety Act 1990).