Copyright, Designs and Patents Act 1988: Primary legislation governing intellectual property rights, particularly important for protecting marketing materials, creative content, and licensed materials

Trade Marks Act 1994: Legislation protecting brands, logos, and other distinctive marks that may be included in marketing materials and licensing agreements

Consumer Rights Act 2015: Key legislation ensuring consumer protection and fair treatment in marketing and commercial relationships

UK GDPR: Data protection regulation governing how personal data can be collected, processed, and used in marketing activities

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR to regulate personal data handling

Competition Act 1998: Legislation preventing anti-competitive practices and abuse of dominant market positions in licensing arrangements

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, providing rules and guidelines for marketing practices

Electronic Commerce Regulations 2002: Regulations governing electronic commerce and digital marketing activities

Unfair Contract Terms Act 1977: Legislation controlling unfair terms in contracts, particularly relevant for B2B licensing agreements

Privacy and Electronic Communications Regulations: Specific regulations governing electronic communications, including digital marketing and promotional activities

Consumer Protection from Unfair Trading Regulations 2008: Regulations protecting consumers from unfair marketing practices and misleading advertisements

Business Protection from Misleading Marketing Regulations 2008: Legislation protecting businesses from misleading marketing practices in B2B relationships

Contracts (Rights of Third Parties) Act 1999: Legislation governing how third parties may enforce terms of a contract, relevant for complex licensing arrangements

Enterprise Act 2002: Legislation dealing with competition law and market regulation, including provisions affecting marketing agreements